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Internet marketing
Brand management
17,495
Markenführung
17,081
Markenartikel
9,145
Consumer behaviour
8,418
Konsumentenverhalten
8,380
Brand
8,103
Markenimage
7,460
Brand image
7,355
Krisenmanagement
5,645
Crisis management
5,161
Relationship marketing
2,752
Beziehungsmarketing
2,749
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2,357
Markenpolitik
2,228
Social Web
2,021
Social web
2,018
Germany
2,011
Online-Marketing
1,667
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1,560
Marketing management
1,546
Theorie
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1,473
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1,277
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1,249
United States
1,234
Advertising effects
1,229
Marketing
1,112
Luxury goods
983
Luxusgüter
981
Werbung
960
Advertising
893
Öffentlichkeitsarbeit
865
Coronavirus
841
Public relations
832
Handelsmarke
800
Corporate reputation
797
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795
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Ko, Eunju
10
Loureiro, Sandra Maria Correia
10
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Rowley, Jennifer
6
Schivinski, Bruno
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Dou, Wenyu
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Langaro, Daniela
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Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Regier, Stefanie
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Bernritter, Stefan F.
4
Burmann, Christoph
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
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4
Hudders, Liselot
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Ibrahim, Blend
4
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Information Resources Management Association
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AMA Winter Academic Conference <2021, Online>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
ibidem-Verlag
1
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Journal of business research : JBR
86
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
39
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing communications
29
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of promotion management : JPM
18
Marketing intelligence & planning
17
Business horizons
16
Cogent business & management
16
Journal of advertising research
16
SpringerLink / Bücher
16
Tourism management : research, policies, practice
16
Journal of internet commerce
15
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Journal of strategic marketing
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Springer eBook Collection
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of sports marketing & sponsorship
7
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ECONIS (ZBW)
1,632
Other ZBW resources
9
USB Cologne (EcoSocSci)
1
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1
Brand
resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
2
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
3
Brand
crisis communication through social media : a dialogue between
brand
competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
4
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
6
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
7
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
8
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
9
Managing the product-harm crisis in the digital era : the role of consumer online
brand
community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
10
Brand
personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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