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~subject:"Internet marketing"
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СТАТИСТИЧЕСКИЙ АНАЛИЗ ВЛИЯНИЯ...
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Internet marketing
Konsumentenverhalten
78,545
Consumer behaviour
78,535
Theorie
8,730
Theory
8,728
Relationship marketing
8,686
Beziehungsmarketing
8,683
Brand management
7,303
Markenführung
7,302
Markenimage
6,501
Brand image
6,489
Online retailing
5,375
Online-Handel
5,373
Customer satisfaction
5,345
Kundenzufriedenheit
5,344
Social Web
4,538
Social web
4,538
USA
4,435
United States
4,384
Online-Marketing
4,318
Dienstleistungsqualität
4,241
Service quality
4,241
Brand
4,198
Markenartikel
4,155
Einzelhandel
4,023
Retail trade
3,987
Werbewirkung
3,505
Deutschland
3,498
Advertising effects
3,496
Germany
3,461
Electronic Commerce
3,437
E-commerce
3,380
Experiment
3,272
Emotion
3,128
Advertising
2,831
Werbung
2,825
Private consumption
2,798
Privater Konsum
2,797
Preismanagement
2,708
Pricing strategy
2,707
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Undetermined
2,501
Free
728
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Article
3,685
Book / Working Paper
624
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Article in journal
3,496
Aufsatz in Zeitschrift
3,496
Aufsatz im Buch
186
Book section
186
Graue Literatur
92
Non-commercial literature
92
Arbeitspapier
72
Working Paper
72
Hochschulschrift
39
Conference paper
37
Konferenzbeitrag
37
Collection of articles of several authors
33
Sammelwerk
33
Aufsatzsammlung
32
Konferenzschrift
28
Thesis
15
Conference proceedings
7
Collection of articles written by one author
6
Sammlung
6
Amtsdruckschrift
5
Case study
5
Fallstudie
5
Government document
5
Guidebook
4
Ratgeber
4
Handbook
3
Handbuch
3
Lehrbuch
3
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3
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1
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1
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1
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1
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English
4,242
German
65
Polish
2
Czech
1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
5
Springer Fachmedien Wiesbaden
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Institute of Social and Economic Sciences
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
4,308
RePEc
1
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1
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1
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
2
Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz
;
Rehman, Asad
;
Khan, Mohammed Abdul …
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 457-464
Persistent link: https://www.econbiz.de/10011547554
Saved in:
3
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
4
Marketing effectiveness of educational services on websites
McCabe, Mary Beth
;
Weaver, Richard
- In:
Business education & accreditation : BEA
10
(
2018
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10011977148
Saved in:
5
Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
6
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
7
An empirical examination of Facebook use by Hispanics and non-Hispanics
McCabe, Mary Beth
;
Corona, Ramon
- In:
Global journal of business research : GJBR
10
(
2016
)
3
,
pp. 85-91
Persistent link: https://www.econbiz.de/10011618532
Saved in:
8
Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev
;
Malik, Garima
- In:
Global journal of business management : GJBM
10
(
2016
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
Saved in:
9
The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
10
Ethical and managerial aspects of social network advertisement
Smith, Alan D.
;
Offodile, O. Felix
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
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