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Internet marketing
Consumer behaviour
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Konsumentenverhalten
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India
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Indien
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Viral marketing
7
Virales Marketing
7
Beziehungsmarketing
6
Online-Marketing
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Relationship marketing
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Customer satisfaction
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Kundenzufriedenheit
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Einzelhandel
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Retail trade
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Social Web
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Social web
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Bibliometrie
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Dienstleistungsqualität
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Dienstleistungssektor
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Online retailing
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Online-Handel
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Service industry
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Service quality
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E-commerce
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Electronic Commerce
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Environmental consciousness
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Innovationsakzeptanz
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Verma, Sanjeev
6
Bhattacharya, Arijit
1
Chaudhuri, Ranjan
1
Chikhalkar, Rekha
1
Saha, Mahasweta
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Srivastava, Manjari
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International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
South Asian journal of management : SAJM
1
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ECONIS (ZBW)
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1
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
2
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
3
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
4
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
5
A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003781084
Saved in:
6
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
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