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Internet marketing
Consumer behaviour
81,935
Konsumentenverhalten
79,456
Social Web
20,294
Social web
20,263
Theorie
12,972
Theory
12,731
Product quality
10,726
Produktqualität
10,704
Relationship marketing
9,993
Beziehungsmarketing
9,969
Online-Marketing
8,262
Brand management
8,246
Markenführung
8,208
Brand image
6,974
Markenimage
6,939
Online-Handel
6,166
Online retailing
6,154
USA
6,070
Customer satisfaction
6,019
Kundenzufriedenheit
5,851
United States
5,801
Service quality
5,427
Dienstleistungsqualität
5,374
Deutschland
5,094
Electronic Commerce
4,944
Viral marketing
4,806
Virales Marketing
4,786
E-commerce
4,768
Germany
4,752
Brand
4,457
Markenartikel
4,449
Einzelhandel
4,267
Retail trade
4,225
Werbewirkung
3,888
Advertising effects
3,847
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3,624
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16
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Ghose, Anindya
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Loureiro, Sandra Maria Correia
14
Ozuem, Wilson
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Harrigan, Paul
13
Ko, Eunju
13
Stephen, Andrew T.
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Tucker, Catherine
13
Bigné Alcañiz, J. Enrique
12
Karjaluoto, Heikki
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Kreutzer, Ralf T.
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Okumus, Fevzi
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Whinston, Andrew B.
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11
Hajli, Nick
11
Hollebeek, Linda D.
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Pelsmacker, Patrick de
11
Sabatini, Fabio
11
Schweidel, David A.
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Skiera, Bernd
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Tan, Yong
11
Bilgihan, Anil
10
Choi, Yung Kyun
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Grewal, Dhruv
10
Hudders, Liselot
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Kannan, P. K.
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10
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Qiu, Liangfei
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Quach, Sara
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Scott, David Meerman
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Seo, Yuri
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Wirtz, Bernd W.
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IGI Global
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American Marketing Association
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Information Resources Management Association
9
National Bureau of Economic Research
6
Universität Mannheim
5
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
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OECD
3
Springer Gabler <Firma>
3
Wiley-VCH
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2
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2
Edward Elgar Publishing
2
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2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Springer International Publishing
2
Universität Bremen
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Association of National Advertisers
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Bundesanzeiger Verlag
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Bundesverband Digitale Wirtschaft
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BusinessVillage GmbH
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Campus Verlag
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
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1
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Journal of business research : JBR
280
Journal of retailing and consumer services
167
International journal of internet marketing and advertising : IJIMA
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
International journal of advertising : the review of marketing communications
103
Journal of marketing communications
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
International journal of hospitality management
78
Journal of promotion management : innovations in planning and applied research
71
Journal of internet commerce
68
International journal of electronic marketing and retailing : IJEMR
66
Information systems research : ISR
65
Technological forecasting & social change : an international journal
63
Tourism management : research, policies, practice
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Industrial marketing management : the international journal for industrial and high-tech firms
58
Cogent business & management
55
Journal of management information systems : JMIS
54
Electronic commerce research
53
The journal of product & brand management
52
Journal of advertising research
51
Business horizons
49
International journal of technology marketing : IJTMkt
46
International journal of advertising : the quarterly review of marketing communications
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
SpringerLink / Bücher
45
International journal of contemporary hospitality management
42
Psychology & marketing
42
Journal of marketing
41
Journal of promotion management : JPM
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of hospitality marketing & management
39
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
The journal of brand management : an international journal
38
International journal of business information systems : IJBIS
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
Journal of strategic marketing
35
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ECONIS (ZBW)
8,151
Other ZBW resources
14
USB Cologne (EcoSocSci)
3
BASE
1
RePEc
1
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1
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
2
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
3
Online word-of-mouth and market structure
Santos, Carlos Daniel
- In:
Portuguese economic journal
19
(
2020
)
3
,
pp. 267-283
Persistent link: https://www.econbiz.de/10012497401
Saved in:
4
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
5
The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran
;
Tchetchik, Anat
- In:
Journal of business research : JBR
85
(
2018
),
pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
Saved in:
6
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
7
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
8
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
9
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
10
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
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