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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro; Hirose, Morikazu - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
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Integrated corporate social initiatives in Japan : from product development to healthcare information
Hirose, Morikazu - In: Social marketing for public health : global trends and …, (pp. 305-325). 2011
Persistent link: https://www.econbiz.de/10003941695
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Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008
Persistent link: https://www.econbiz.de/10003770895
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
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Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro; Navarro-Bailón, María Ángeles; … - In: International journal of electronic commerce : IJEC 16 (2011/12) 4, pp. 91-119
Persistent link: https://www.econbiz.de/10009573706