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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
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Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008
Persistent link: https://www.econbiz.de/10003770895
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Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005
Persistent link: https://www.econbiz.de/10003353823
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Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
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Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro; Hirose, Morikazu - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
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Does gender affect media choice in travel information search? : on the use of mobile Internet
Okazaki, Shintaro; Hirose, Morikazu - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 794-804
Persistent link: https://www.econbiz.de/10003892140
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Global youth and mobile games: applying the extended technology acceptance model in the USA, Japan, Spain, and the Czech Republic
Okazaki, Shintaro; Skapa, Radoslav; Grande, Ildefonso - In: Cross-cultural buyer behavior, (pp. 253-270). 2007
Persistent link: https://www.econbiz.de/10003478353
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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro; Katsukura, Akihiro; Nishiyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220