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Distant search, technological diversity, and branding focus : incremental and radical innovation in small- and medium-sized consignees
Lin, Ming; Patel, Pankaj C. - In: IEEE transactions on engineering management : EM 66 (2019) 2, pp. 170-179
Persistent link: https://www.econbiz.de/10012023115
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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
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Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131
Persistent link: https://www.econbiz.de/10010344879
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With or without rutabaga?
Brunswick, Gary - In: Journal of business case studies 14 (2018) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10011865414
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Linking entrepreneurial orientation to brand reputation
Rua, Orlando Manuel Martins Marques de Lima; França, … - In: Global business & economics review 20 (2018) 5/6, pp. 667-678
Persistent link: https://www.econbiz.de/10012126552
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The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE) : an analysis of SMEs
Chen, Jun-Cheng; Sénéchal, Sylvain - In: European business review 35 (2023) 5, pp. 860-873
Persistent link: https://www.econbiz.de/10014333685
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Social media richness, brand equity, and business performance : an empirical analysis of food and beverage SMEs
Shandy, Venny Mellandhia; Mulyana, Asep; Harsanto, Budi - In: Cogent business & management 10 (2023) 2, pp. 1-15
This study examines the effect of social media richness on business performance, mediated by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and beverage SMEs in Indonesia. Data were analyzed using structural equations models partial least squares (SEM PLS)....
Persistent link: https://www.econbiz.de/10014503261
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Configurational analysis of inbound and outbound innovation impact on competitive advantage in the smes of the Portuguese hospitality sector
Andrés Sánchez, Jorge de; Musiello-Neto, Francisco; … - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-22
This study analyzes the effects of inbound and outbound open innovation, along with organizational strategy and … interactions of inbound and outbound open innovation with corporate risk management and organizational strategy in order to … advantage, whereas inbound open innovation plays a fundamental role in obtaining competitive advantages for products and …
Persistent link: https://www.econbiz.de/10014289246