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Identifying branding features of products for children
Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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Knowing the child consumer : historical and conceptual insights on qualitative children's consumer research
Cook, Daniel Thomas - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 269-282
Persistent link: https://www.econbiz.de/10003933436
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Zielgruppe Kinder : verstehen der kindlichen Wahrnehmungs- und Denkstrukturen
Mappes, Maryse; Zerzer, Manfred - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 537-551). 2011
Persistent link: https://www.econbiz.de/10009233181
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More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.; Angell, Catherine - In: Journal of advertising research 53 (2013) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Effectiveness of animated spokes-character in advertising targeted to kids
Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018
The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...
Persistent link: https://www.econbiz.de/10012124705