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Konsumentenverhalten
Sport
5,687
Sports
4,799
Sponsorship
1,843
Sponsoring
1,834
Professional sports
1,744
Profisport
1,743
Sportmarketing
1,150
Sports marketing
1,149
Sportveranstaltung
883
Sport event
863
Deutschland
802
Consumer behaviour
788
Sportpolitik
751
Sport policy
725
Management
678
Germany
656
Football
645
Fußball
631
USA
549
Sportorganisation
544
Sport organization
536
sport
513
United States
500
Organisation
468
Organization
465
Sportökonomik
412
Sports economics
405
sports
380
Freizeitverhalten
371
Leisure behaviour
360
Welt
351
Theorie
350
World
345
Theory
339
Großveranstaltung
322
Tourism
316
Tourismus
313
Big event
309
Brand management
298
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Undetermined
410
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82
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Article
663
Book / Working Paper
99
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Article in journal
636
Aufsatz in Zeitschrift
636
Aufsatz im Buch
26
Book section
26
Graue Literatur
20
Non-commercial literature
20
Working Paper
18
Arbeitspapier
16
Hochschulschrift
15
Thesis
13
Aufsatzsammlung
5
Conference paper
4
Konferenzbeitrag
4
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
Amtsdruckschrift
1
Ausstellungskatalog
1
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1
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1
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1
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1
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1
Elektronischer Datenträger
1
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1
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1
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1
Reprint
1
Sammlung
1
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1
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English
734
German
27
French
1
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Dwyer, Brendan
17
Ko, Yong Jae
15
Drayer, Joris
14
Kim, Yu Kyoum
14
Funk, Daniel C.
13
Breuer, Christoph
12
Kwak, Dae Hee
12
McDonald, Heath
10
Humphreys, Brad R.
9
Biscaia, Rui
8
Greenwell, T. Christopher
8
Koronios, Konstantinos
8
Grohs, Reinhard
7
Havard, Cody T.
7
Kunkel, Thilo
7
Pedersen, Paul M.
7
Shapiro, Stephen L.
7
Uhrich, Sebastian
7
Zhang, James J.
7
Byon, Kevin K.
6
Cho, Heetae
6
Cornwell, T. Bettina
6
Delia, Elizabeth B.
6
Scheinbaum, Angeline Close
6
Sveinson, Katherine
6
Alexandris, Kostas
5
Cobbs, Joe
5
Dimitropoulos, Panagiotis
5
Doyle, Jason P.
5
Kaplanidou, Kyriaki
5
Koenigstorfer, Joerg
5
Lim, Choong Hoon
5
Mazodier, Marc
5
Theodorakis, Nicholas D.
5
Woisetschläger, David
5
Ahn, Taesoo
4
Asada, Akira
4
Athey, Susan
4
Baker, Bradley J.
4
Bennett, Gregg
4
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Information Resources Management Association
3
National Bureau of Economic Research
2
Center of Market Oriented Product and Production Management
1
Europäische Kommission / Generaldirektion Beschäftigung, Arbeitsbeziehungen und Soziale Angelegenheiten
1
Europäische Kommission / Referat Gesundheitsförderung und Krankheitsüberwachung
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
IAA <53, 1989, Frankfurt am Main>
1
IGI Global
1
Springer Fachmedien Wiesbaden
1
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All
Journal of sport management : the official journal of the North American Society of Sport Management
62
International journal of sports marketing & sponsorship
56
European Sport management quarterly : ESMQ
50
Sport management review
50
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
International journal of sport management and marketing : IJSMM
38
Journal of business research : JBR
25
International journal of advertising : the review of marketing communications
11
European journal of marketing : EJM
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of sport finance
9
Journal of sports economics
9
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Psychology & marketing
8
Sport, Business and Management : an international journal ; SBM
8
Journal of retailing and consumer services
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
Applied economics
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The journal of product & brand management
4
Young consumers : insight and ideas for responsible marketers
4
Applied economics letters
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Cogent business & management
3
Critical explorations
3
Future of business and finance
3
International journal of event and festival management
3
Journal for global business advancement : JGBA
3
Journal of advertising research
3
Journal of business economics : JBE
3
Journal of customer behaviour
3
Journal of marketing
3
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ECONIS (ZBW)
760
EconStor
2
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1
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762
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date (oldest first)
1
Drivers of brand image improvement in
sports
-event
sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
2
Can
sports
sponsorship
affect consumers' motivation for
sports
consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
3
Sponsorship
-linked marketing :
sport
consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
4
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
5
Sponsorship
effectiveness in professional
sport
: an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
6
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
7
There goes my hero again :
sport
scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
8
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
9
Sport
scandal and
sponsorship
decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
10
From sensation to emotion : a neuromarketing study of
sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
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