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Factors influencing olive oil brand choice in Spain : an empirical analysis using scanner data
Gázquez-Abad, Juan C.; Sánchez-Pérez, Manuel - In: Agribusiness : an internat. journal 25 (2009) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10003831699
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Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty : an analysis in the retail environment
Gázquez-Abad, Juan C.; Sánchez-Pérez, Manuel - In: The international review of retail, distribution and … 19 (2009) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10003848972
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Differences in perceived image of fruit and vegetables from a specific origin : the moderating role of familiarity
Gázquez-Abad, Juan Carlos; Jiménez-Castillo, David; … - In: Journal of food products marketing 18 (2012) 5, pp. 397-416
Persistent link: https://www.econbiz.de/10009665443
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A cultural constructivist analysis of the Internet's role in the international approximation of markets
Martínez-López, Fancisco J.; Sousa, Carlos M. P.; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10008900888
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Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10010193209
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The concept of perceived value : a systematic review of the research
Sánchez-Fernández, Raquel; Iniesta-Bonillo, M. Ángeles - In: Marketing theory 7 (2007) 4, pp. 427-451
Persistent link: https://www.econbiz.de/10003628337
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How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel; Jiménez-Castillo, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
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Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151
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A review of consumer affinity research : recent advances and future directions
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: International marketing review 39 (2022) 5, pp. 1252-1282
Persistent link: https://www.econbiz.de/10013455463
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Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.; Sánchez-Fernández, Raquel; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 7, pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412