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Das 21. Jahrhundert ist weibli...
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Konsumentenverhalten
Women
21,093
Frauen
19,305
Marketingmanagement
16,958
Marketing management
16,372
Persönlichkeitspsychologie
12,643
Personality psychology
12,365
Weibliche Arbeitskräfte
8,297
Women workers
8,276
Frau
7,024
Consumer behaviour
5,453
Gender
4,398
Deutschland
4,139
USA
4,134
Geschlecht
3,909
Marketing
3,901
Entrepreneurship
3,661
Entrepreneurship approach
3,539
Theorie
3,535
Germany
3,497
Theory
3,488
United States
3,472
Unternehmensgründung
2,965
Business start-up
2,880
Zielgruppe
2,852
India
2,704
Weibliche Führungskräfte
2,695
Women managers
2,689
Indien
2,639
Target group
2,457
Entrepreneurs
2,370
Unternehmer
2,350
Relationship marketing
2,322
Beziehungsmarketing
2,313
Gleichberechtigung
2,207
Gender equality
2,007
Brand management
1,934
Markenführung
1,926
women
1,562
Online-Marketing
1,521
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Undetermined
2,155
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770
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Article
4,096
Book / Working Paper
1,314
Journal
5
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Article in journal
3,717
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3,717
Aufsatz im Buch
385
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385
Graue Literatur
247
Non-commercial literature
247
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217
Working Paper
174
Arbeitspapier
167
Thesis
162
Collection of articles of several authors
104
Sammelwerk
104
Aufsatzsammlung
72
Bibliografie enthalten
47
Bibliography included
47
Konferenzschrift
39
Case study
34
Fallstudie
34
Lehrbuch
32
Textbook
31
Conference paper
30
Konferenzbeitrag
30
Reprint
23
Conference proceedings
20
Collection of articles written by one author
15
Sammlung
15
Ratgeber
14
Guidebook
11
Handbook
10
Handbuch
10
Glossar enthalten
9
Glossary included
9
Festschrift
6
Forschungsbericht
3
Interview
3
Mehrbändiges Werk
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English
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Warlop, Luk
16
Wiedmann, Klaus-Peter
14
Delia, Elizabeth B.
13
Belk, Russell W.
12
Sheth, Jagdish N.
12
Bagozzi, Richard P.
10
Bauer, Hans H.
10
Cobb-Clark, Deborah A.
10
Gierl, Heribert
10
Loureiro, Sandra Maria Correia
10
Schildberg-Hörisch, Hannah
10
Septianto, Felix
10
Hawkins, Del I.
9
Hogg, Margaret K.
9
Hudders, Liselot
9
Ko, Eunju
9
Melewar, T. C.
9
Alserhan, Baker Ahmad
8
Best, Roger J.
8
Esch, Franz-Rudolf
8
Forehand, Mark R.
8
Funk, Daniel C.
8
Homburg, Christian
8
Huber, Frank
8
Katz, Matthew
8
Kumar, V.
8
Paul, Justin
8
Shrum, L. J.
8
Spann, Martin
8
Berger, Jonah
7
Cova, Bernard
7
Dewitte, Siegfried
7
Laroche, Michel
7
Olson, Jerry C.
7
Pelsmacker, Patrick de
7
Peter, Jerome Paul
7
Peñaloza, Lisa
7
Puntoni, Stefano
7
Rajagopal
7
Sharma, Piyush
7
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American Marketing Association
26
Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
National Bureau of Economic Research
4
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Friedrich-Schiller-Universität Jena
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Advertising Research Foundation
1
American Management Association
1
Athens Institute for Education and Research
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Center for Economic Research <Tilburg>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsches Weininstitut
1
Deutschland / Umweltbundesamt
1
Diplomica Verlag GmbH
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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Journal of business research : JBR
199
Journal of retailing and consumer services
121
Psychology & marketing
87
Journal of fashion marketing and management
62
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
60
Young consumers : insight and ideas for responsible marketers
53
Journal of marketing communications
52
European journal of marketing : EJM
48
The journal of brand management : an international journal
48
Journal of marketing management : MM
47
International journal of consumer studies
45
The journal of product & brand management
45
International journal of hospitality management
44
The journal of consumer marketing
44
Asia Pacific journal of marketing and logistics
42
International journal of advertising : the review of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of sport management : the official journal of the North American Society of Sport Management
35
Journal of marketing
34
Journal of consumer behaviour : an international research review
32
Journal of strategic marketing
32
Journal of the Academy of Marketing Science
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Journal of retailing
29
SpringerLink / Bücher
29
International journal of retail & distribution management
28
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of marketing theory and practice
26
Sport management review
26
Journal of Islamic marketing : JIMA
25
Journal of business ethics : JOBE
25
Journal of travel and tourism marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Marketing intelligence & planning
24
Journal of international consumer marketing
22
Marketing theory
21
European journal of marketing
20
International journal of advertising : the quarterly review of marketing communications
20
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Source
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ECONIS (ZBW)
5,403
EconStor
9
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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5,415
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date (oldest first)
1
Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain
-
2008
Persistent link: https://www.econbiz.de/10013481083
Saved in:
2
A personality-competence model of opinion leadership
Gnambs, Timo
;
Batinic, Bernad
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
Saved in:
3
All about
women
consumers
Faw, Larissa
(
contributor
)
-
2009
-
2009 ed.
Persistent link: https://www.econbiz.de/10003837258
Saved in:
4
Gendermarketing im Handel : so kaufen Frauen und Männer wirklich
Hurth, Joachim
-
2008
Persistent link: https://www.econbiz.de/10010193131
Saved in:
5
"The Coke side of life" : an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola
Freeman, Olivia
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10003933468
Saved in:
6
A comparison of the characteristics of eBay consumers and eBay nonconsumers
Black, Gregory S.
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10003519335
Saved in:
7
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
8
On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U.
-
2007
Persistent link: https://www.econbiz.de/10003398380
Saved in:
9
Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
Saved in:
10
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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