Narrow search
Showing 1 - 10 of 2,487
Cover Image
Neuroscience in marketing research
Bagozzi, Richard P. - In: Marketing : journal of research and management 6 (2010) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
Cover Image
The use of personal apparance cues to infer sales rep character
Garber, Lawrence L.; Honeycutt, Earl D.; Dotson, Micheal J. - In: International journal of management practice : IJMP 8 (2015) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011377130
Cover Image
Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance
Rapp, Adam; Baker, Thomas L.; Bachrach, Daniel G.; … - In: Journal of retailing 91 (2015) 2, pp. 358-369
Persistent link: https://www.econbiz.de/10011309647
Cover Image
The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos; Ruiz de Maya, Salvador - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
Cover Image
The effect of frontline employees' personal self-disclosure on consumers' encounter experience
Andersson, Pernille K.; Gustafsson, Anders; Kristensson, Per - In: Journal of retailing and consumer services 30 (2016), pp. 40-49
Persistent link: https://www.econbiz.de/10011473141
Cover Image
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar; Mallin, Michael L.; Pullins, Ellen - In: The journal of product & brand management 23 (2014) 7, pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Cover Image
Salesperson's personality and relationship quality : are you a friend or a customer?
Peighambari, Kaveh; Sattari, Setayesh; Styvén, Maria; … - In: Marketing in the socially-networked world : challenges …, (pp. 511-518). 2013
Persistent link: https://www.econbiz.de/10010191244
Cover Image
Does buyer-seller personality match enhance impulsive buying? : a green marketing context
Wang, Xuhui; Tauni, Muhammad Zubair; Zhang, Qilin; Ali, Ayaz - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 436-446
Persistent link: https://www.econbiz.de/10012483479
Cover Image
Hotel flash sales consumers : who are they?
Berezina, Katerina; Semrad, Kelly J.; Tasci, Asil D. A.; … - In: International journal of revenue management : IJRM 9 (2016) 2/3, pp. 127-146
Persistent link: https://www.econbiz.de/10011610285
Cover Image
The risky side of inspirational appeals in personal selling : when do customers infer ulterior salesperson motives?
Alavi, Sascha; Habel, Johannes; Schmitz, Christian; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 323-343
Persistent link: https://www.econbiz.de/10011963039