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Konsumentenverhalten
Consumer behaviour
26
Marketing
15
Service quality
12
Brand management
11
Dienstleistungsqualität
10
Markenführung
10
Beziehungsmarketing
9
Customer satisfaction
9
Dienstleistung
9
Relationship marketing
9
Kundenzufriedenheit
8
Services
8
Social network
8
Soziales Netzwerk
8
Theorie
8
Theory
8
Brand image
7
Dienstleistungssektor
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
Salespeople
7
Service industry
7
Services marketing
7
Verkaufspersonal
7
Brand
6
Dienstleistungsmarketing
6
Markenartikel
6
Market research
6
Marktforschung
6
USA
6
United States
6
Confidence
5
Online retailing
5
Online-Handel
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
B-to-B-Marketing
4
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6
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Article
19
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7
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
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1
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English
26
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Iacobucci, Dawn
21
Ostrom, Amy L.
7
Riquelme, Isabel P.
4
Román, Sergio
4
Anderson, Laurel
2
Field, Joy M.
2
Fotheringham, Darima
2
Gustafsson, Anders
2
Huang, Ming-Hui
2
Lemon, Katherine N.
2
MacInnis, Deborah J.
2
McColl-Kennedy, Janet R.
2
Posavac, Steven S.
2
Sanbonmatsu, David M.
2
Subramony, Mahesh
2
Austin, J. Matthew
1
Azzari, Courtney Nations
1
Bitner, Mary Jo
1
Calder, Bobby J.
1
Chang Coupland, Jennifer
1
Corus, Canan
1
Cuestas, Pedro J.
1
Cuestas-Diaz, Pedro J.
1
Downey, Hilary
1
Eisingerich, Andreas B
1
Eisingerich, Andreas B.
1
Fisk, Raymond P.
1
Gallan, Andrew S.
1
Go Jefferies, Josephine
1
Grisaffe, Doug
1
Henderson, Geraldine R.
1
Henderson, Geraldine Rosa
1
Kim, Moon-Yong
1
Marcati, Alberto
1
Mende, Martin
1
Meuter, Matthew L.
1
Moon, Sangkil
1
Morgan, Felicia N.
1
Mulcahy, Rory
1
Ostrom, Amy
1
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John Wiley and Sons <Hoboken, NJ>
1
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Journal of business research : JBR
3
Journal of service research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Brand management ; Vol. 1
1
E-Service : new directions in theory and practice
1
Foundations and trends in marketing : FTMKT
1
Health marketing quarterly
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing in a digital world
1
Marketing through minefields
1
Psychology & marketing
1
The journal of services marketing
1
Vanderbilt Owen Graduate School of Management Research Paper
1
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ECONIS (ZBW)
26
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1
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
2
Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
Saved in:
3
Transformative service research : an agenda for the future
Anderson, Laurel
;
Ostrom, Amy L.
;
Corus, Canan
;
Fisk, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
Saved in:
4
Self-service technologies
Ostrom, Amy L.
;
Bitner, Mary Jo
;
Meuter, Matthew L.
- In:
E-Service : new directions in theory and practice
,
(pp. 45-64)
.
2002
Persistent link: https://www.econbiz.de/10001812849
Saved in:
5
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
6
Service research priorities : designing sustainable service ecosystems
Field, Joy M.
;
Fotheringham, Darima
;
Subramony, Mahesh
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 462-479
Persistent link: https://www.econbiz.de/10012662579
Saved in:
7
Consumers on the job : contextualization crafting in expert services
Azzari, Courtney Nations
;
Anderson, Laurel
;
Mende, Martin
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10012662583
Saved in:
8
The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
Saved in:
9
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
Saved in:
10
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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