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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua; Shraybman-Buynova, Jennifer - In: Health marketing quarterly 40 (2023) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy; Huang, Dongling; Wang, Yu - In: International journal of internet marketing and … 15 (2021) 1, pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Digital channels for building collaborative consumption communities
Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko; Chang, Susan - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
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The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements
Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10003887889