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Women access to online banking facilities
Sarkar, Siddhartha - In: Gender development dimensions and policies, (pp. 194-222). 2007
Persistent link: https://www.econbiz.de/10003583421
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Clustering customers on the basis of their perceptions of microfinancing by banks : a study of rural poor in Punjab
Meenu - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10011759462
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Development, measurement and validation of customer perceived value scale in Indian financial services sector
Suganthi, P.; Muthulakshmi, A. P. - In: International journal of services and operations … 42 (2022) 4, pp. 439-453
Persistent link: https://www.econbiz.de/10013369194
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From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat; Kaur, Simran Jit - In: Journal for global business advancement : JGBA 15 (2022) 4, pp. 447-468
Persistent link: https://www.econbiz.de/10014309015
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Why do bank customers adopt fintech solution : the case of India
Neha; Sharma, Mamta; Monteiro, Thomas - In: Artificial intelligence, fintech, and financial inclusion, (pp. 69-81). 2023
Persistent link: https://www.econbiz.de/10014518866
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Banks, employees and brand promise delivery : customers' analytical perspective
Thomas, Baby; Rajendran, G. - In: International journal of business excellence 18 (2019) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Chahal, Hardeep; Renu Bala - In: Journal of Indian business research 16 (2024) 2, pp. 201-222
Persistent link: https://www.econbiz.de/10014540225
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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529
The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...
Persistent link: https://www.econbiz.de/10013550259
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Sports sponsorship perceptions : an exploration
Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90
Persistent link: https://www.econbiz.de/10010205378