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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina; Setten, Eric; Paik, Sung-Hee W.; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 429-446
Persistent link: https://www.econbiz.de/10012590349
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Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina; Pappu, Ravi; Setten, Eric - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
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Brands taking a stand : authentic brand activism or woke washing?
Vredenburg, Jessica; Kapitan, Sommer; Spry, Amanda; … - In: Journal of public policy & marketing 39 (2020) 4, pp. 444-460
Persistent link: https://www.econbiz.de/10012534323
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From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe; Spry, Amanda; Ekinci, Yuksel; Vredenburg, Jessica - In: The journal of brand management : an international journal 31 (2024) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting; Chien, P. Monica; Ritchie, Brent W.; … - In: Journal of destination marketing & management 23 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013194677
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017
Persistent link: https://www.econbiz.de/10011778285
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A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi; Quester, Pascale - In: Journal of retailing and consumer services 58 (2021), pp. 1-3
Persistent link: https://www.econbiz.de/10012431704