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Shopping behaviour and consumer choice in branded vegetarian food restaurants

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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective

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The effects of customer equity drivers on loyalty across services industries and firms

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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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The influence of service brand perceptions and ideals on consumption intentions

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Effect of quality products, services and brand on customer satisfaction at McDonald's

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Examining the service value chain of hypermarket retail brand value in Malaysia

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The role of service evaluation index in the creation of emotional brands

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Validating a consumer-based service brand equity (CBSBE) model in the airline industry

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The Role of Service Evaluation Index in the Creation of Emotional Brands

Priya, J Rachel - 2018

The creation of emotional brands has always been strongly associated with concepts like service encounter satisfaction and service performance. This paper builds on earlier suggestions that the two (service encounter satisfaction and service performance) could be combined into one composite...

Persistent link: https://www.econbiz.de/10012914456

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