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Chen, Yuxin; Yang, Sha - In: Journal of marketing research : JMR 44 (2007) 4, pp. 613-621

Persistent link: https://www.econbiz.de/10003569727

Chen, Yuxin; Iyer, Ganesh; Pazgal, Amit I. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 650-670

Persistent link: https://www.econbiz.de/10008652628

Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841

Persistent link: https://www.econbiz.de/10009688799

Che, Hai; Chen, Xinlei; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 4, pp. 502-513

Persistent link: https://www.econbiz.de/10009580881

Bhardwaj, Pradeep; Chen, Yuxin; Godes, David - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1104-1114

Persistent link: https://www.econbiz.de/10003737467

Chen, Lin; Chen, Yuxin; Chiang, Jeongwen; Zhang, Yufei - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1123-1146

Persistent link: https://www.econbiz.de/10012796460

Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340

Persistent link: https://www.econbiz.de/10012063331

Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129

Persistent link: https://www.econbiz.de/10012295998

Zhang, Qiang; Wang, Wenbo; Chen, Yuxin - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 285-295

Persistent link: https://www.econbiz.de/10012212445

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818