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ECONIS (ZBW)
16
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1
Understanding responses to contradictory information about products
Kalra, Ajay
;
Li, Shibo
;
Zhang, Wei
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1098-1114
Persistent link: https://www.econbiz.de/10009427794
Saved in:
2
Should consumers use the halo to form product evaluations?
Boatwright, Peter
;
Kalra, Ajay
;
Zhang, Wei
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003709962
Saved in:
3
An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng
;
Li, Shibo
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
Saved in:
4
Internet auction features as quality signals
Li, Shibo
;
Srinivasan, Kannan
;
Sun, Baohong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003815508
Saved in:
5
Learning user real-time intent for optimal dynamic Web page transformation
Ding, Amy Wenxuan
;
Li, Shibo
;
Chatterjee, Patrali
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 339-359
Persistent link: https://www.econbiz.de/10011296091
Saved in:
6
Herding in the consumption and purchase of digital goods and moderators of the herding bias
Ding, Amy Wenxuan
;
Li, Shibo
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012107181
Saved in:
7
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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8
When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma
;
Zhu, Meng
;
Kalra, Ajay
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
Saved in:
9
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
Saved in:
10
When old is gold : the role of business longevity in risky situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B. P. S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
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