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Consumer behaviour
25
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7
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7
Persönlichkeitspsychologie
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affect
6
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Pham, Michel T.
18
Pham, Michel Tuan
7
Melumad, Shiri
3
Andrade, Eduardo B.
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Aydinli, Aylin
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Chang, Hannah H.
2
Geuens, Maggie
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Gu, Yangjie
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Oh, Travis Tae
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Journal of consumer research : JCR ; an interdisciplinary journal
4
Columbia Business School Research Paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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HEC Paris research paper series
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ECONIS (ZBW)
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1
The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
Saved in:
2
The forgotten working-class consumer
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
Saved in:
3
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
4
The nature and role of affect in consumer behavior
Cohen, Joel B.
;
Pham, Michel T.
;
Andrade, Eduardo B.
- In:
Handbook of consumer psychology
,
(pp. 297-348)
.
2008
Persistent link: https://www.econbiz.de/10003716200
Saved in:
5
Rethinking Regulatory Engagement Theory
Pham, Michel T.
;
Avnet, Tamar
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
Saved in:
6
Special section: Internationalization of marketing communication and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Saved in:
7
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
8
Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
Pham, Michel T.
;
Chang, Hannah H.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 626-640
Persistent link: https://www.econbiz.de/10008747733
Saved in:
9
A liberating-engagement theory of consumer fun
Oh, Travis Tae
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
Saved in:
10
Affect as a decision-making system of the present
Chang, Hannah H.
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10009777341
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