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Konsumentenverhalten
Consumer behaviour
10
Marketing ethics
4
Product placement
4
Social media marketing
4
Word-of-mouth marketing
4
Product Placement
3
Social Web
3
Social web
3
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Marketing
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Meaning transfer model
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National leadership culture
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Online-Marketing
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Social networking sites
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Social shopping rewards
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Structural equation model
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Strukturgleichungsmodell
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Coker, Kesha K.
6
Balasubramanian, Siva Kumar
3
Flight, Richard L.
3
Altobello, Suzanne A.
2
Pillai, Deepa
2
Albinsson, Pia A.
1
Allaway, Arthur W.
1
Altobellom Suzanne A.
1
Beatty, Sharon E.
1
Coker, Kesha
1
D'Souza, Giles
1
Kim, Wan-min
1
Patwardhan, Hemant
1
Rountree, Melissa Markley
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The journal of product & brand management
3
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
9
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
3
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
4
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.
;
Altobellom Suzanne A.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
Saved in:
5
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
Saved in:
6
The consumer on stage : toward a typology of improvisation in consumption contexts
Coker, Kesha K.
;
Zeiss, Jessica G.
;
Albinsson, Pia A.
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534515
Saved in:
7
A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.
;
Allaway, Arthur W.
;
Kim, Wan-min
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
Saved in:
8
Feeling the urge : affect in impulsive and compulsive buying
Flight, Richard L.
;
Rountree, Melissa Markley
;
Beatty, …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 453-465
Persistent link: https://www.econbiz.de/10009688896
Saved in:
9
Birds of a feather : brand attachment through the lens of consumer political ideologies
Flight, Richard L.
;
Coker, Kesha
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 731-743
Persistent link: https://www.econbiz.de/10013407500
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