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Konsumentenverhalten
Corporate social responsibility
35,173
Corporate Social Responsibility
34,132
Marketing
31,299
Marketingmanagement
16,960
Marketing management
16,374
Kommunikation
12,746
Communication
11,406
Öffentlichkeitsarbeit
9,847
Public relations
9,321
Theorie
7,450
Theory
7,359
Deutschland
6,246
Consumer behaviour
6,013
Sustainable development
5,877
Nachhaltige Entwicklung
5,769
Germany
5,637
Unternehmensethik
5,623
Business ethics
5,587
USA
4,790
United States
4,495
Nachhaltigkeit
4,476
Sustainability
4,401
Stakeholder
4,141
Welt
4,136
World
4,101
Unternehmenserfolg
3,936
Firm performance
3,876
Strategisches Management
3,774
Corporate governance
3,477
Corporate Governance
3,443
Relationship marketing
3,251
corporate social responsibility
3,250
Beziehungsmarketing
3,203
Unternehmen
2,971
Strategic management
2,896
Environmental management
2,894
Umweltmanagement
2,864
Brand management
2,633
Markenführung
2,607
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838
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Article
4,091
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1,724
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22
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237
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187
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144
Konferenzschrift
74
Bibliografie enthalten
67
Bibliography included
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Case study
46
Fallstudie
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Conference proceedings
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Konferenzbeitrag
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28
Sammlung
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22
Ratgeber
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16
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16
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12
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Mattila, Anna S.
20
Sen, Sankar
18
Wiedmann, Klaus-Peter
17
Sheth, Jagdish N.
16
Smith, N. Craig
16
Rodríguez del Bosque, Ignacio A.
13
Bhattacharya, C. B.
12
Pérez, Andrea
12
Spann, Martin
11
Bauer, Hans H.
10
Fatma, Mobin
10
Gierl, Heribert
10
Ko, Eunju
10
Foxall, Gordon R.
9
Hawkins, Del I.
9
Homburg, Christian
9
Kumar, V.
9
Melewar, T. C.
9
Rajagopal
9
Vrontis, Demetris
9
Berger, Jonah
8
Best, Roger J.
8
Eisend, Martin
8
Hill, Ronald Paul
8
Hoffmann, Stefan
8
Krishna, Aradhna
8
Lee, Yoon-Joo
8
McDonald, Heath
8
Olson, Jerry C.
8
Rahman, Zillur
8
Verhoef, Peter C.
8
Warlop, Luk
8
Balderjahn, Ingo
7
Bodur, H. Onur
7
Bruwer, Johan
7
Du, Shuili
7
Eckhardt, Giana M.
7
Eisingerich, Andreas B
7
Esch, Franz-Rudolf
7
Grohmann, Bianca
7
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American Marketing Association
32
Springer Fachmedien Wiesbaden
14
Information Resources Management Association
10
Edward Elgar Publishing
5
National Bureau of Economic Research
5
Verlag Dr. Kovač
5
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
IGI Global
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
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Journal of business research : JBR
182
Journal of retailing and consumer services
93
Journal of business ethics : JOBE
84
Journal of marketing communications
63
Psychology & marketing
52
SpringerLink / Bücher
50
The journal of product & brand management
48
European journal of marketing : EJM
46
The journal of brand management : an international journal
44
International journal of hospitality management
41
Asia Pacific journal of marketing and logistics
40
Journal of marketing management : MM
40
International journal of advertising : the review of marketing communications
39
Corporate social responsibility and environmental management
37
The journal of consumer marketing
36
Journal of the Academy of Marketing Science
34
Journal of marketing
32
Marketing intelligence & planning
32
Cogent business & management
31
International journal of consumer studies
31
Journal of Islamic marketing : JIMA
28
Journal of strategic marketing
28
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
International review on public and non-profit marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
International journal of internet marketing and advertising : IJIMA
22
Springer eBook Collection
22
Gabler Edition Wissenschaft
21
Journal of advertising research
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of fashion marketing and management
20
Journal of food products marketing
20
Marketing : ZFP ; journal of research and management
20
International journal of contemporary hospitality management
19
International journal of retail & distribution management
19
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Source
All
ECONIS (ZBW)
5,813
EconStor
15
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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1
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Saved in:
2
Effects of message appeal and service type in CSR
communication
strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
3
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
4
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
5
Impact of CSR
communication
on brand business and social values
Louis, Didier
;
Lombart, Cindy
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 166-172)
.
2022
Persistent link: https://www.econbiz.de/10013281298
Saved in:
6
Achieving consumer trust on Twitter via CSR
communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
7
Chinese consumers' expectations of corporate
communication
on CSR and sustainability
Kim, Sora
;
Ji, Yingru
- In:
Corporate social responsibility and environmental management
24
(
2017
)
6
,
pp. 570-588
Persistent link: https://www.econbiz.de/10011890731
Saved in:
8
Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and
communication
styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
Saved in:
9
Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
Corporate social responsibility and environmental management
30
(
2023
)
2
,
pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
Saved in:
10
Pride or empathy? : exploring effective CSR
communication
strategies on social media
He, Zeya
;
Liu, Qing
;
Ferns, Bo H.
;
Countryman, Cary C.
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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