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Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt; Supphellen, Magne - In: The journal of product & brand management 31 (2022) 2, pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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A typology of personal factor attributes among shoppers
Wong, Yue Teng; Syuhaily Osman; Said, Aini; Paim, Laily - In: Journal of fashion marketing and management 18 (2014) 4, pp. 394-412
Persistent link: https://www.econbiz.de/10010529559
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Cluster analysis of luxury brands on the internet
Geerts, Angy - In: International journal of management and marketing … 6 (2013) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10010195007
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A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing
Koszewska, Małgorzata - In: International journal of consumer studies 37 (2013) 5, pp. 507-521
Persistent link: https://www.econbiz.de/10009792222
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A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver; Yang, Guang - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen; Menezes, João Carlos Rosmaninho - In: Service business 15 (2021) 3, pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
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Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.; Lages, Cristiana Raquel; Hollebeek, … - In: Journal of business research : JBR 121 (2020), pp. 549-556
Persistent link: https://www.econbiz.de/10012417376