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Konsumentenverhalten
Marketing
29,188
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25,387
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8,856
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7,868
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3,460
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3,070
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2,952
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2,937
Consumer behaviour
2,783
Economic growth
2,775
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2,744
China
2,588
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2,578
marketing
2,538
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2,481
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2,405
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2,168
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2,161
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2,137
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1,953
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1,933
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Tadajewski, Mark
17
Wiedmann, Klaus-Peter
12
Maclaran, Pauline
11
Foxall, Gordon R.
10
Sheth, Jagdish N.
10
Belk, Russell W.
9
Nevo, Aviv
9
Thiene, Mara
9
Guhl, Daniel
8
Scarpa, Riccardo
8
Bronnenberg, Bart J.
7
Dholakia, Nikhilesh
7
Holbrook, Morris B.
7
Madlener, Reinhard
7
Parsons, Elizabeth
7
Sandıkçı, Özlem
7
Alserhan, Baker Ahmad
6
Balcombe, Kelvin G.
6
Caputo, Vincenzina
6
Dobscha, Susan
6
Dubé, Jean-Pierre
6
Fox, Jeremy T.
6
Fraser, Iain M.
6
Hackbarth, André
6
Hill, Ronald Paul
6
Hruschka, Harald
6
Klapper, Daniel
6
Kravets, Olga
6
Lim, Weng Marc
6
Lusk, Jayson L.
6
Rutschmann, Marc
6
Akçay, Yalçın
5
Allenby, Greg M.
5
Armstrong, Mark
5
Bosah, Genevieve
5
Boyacı, Tamer
5
Brooksworth, Frederica
5
Dannewald, Till
5
Eckhardt, Giana M.
5
Halfmann, Marion
5
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American Marketing Association
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National Bureau of Economic Research
14
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
4
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Bureau of Agricultural Economics, Canberra (Australia)
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
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Journal of business research : JBR
47
Marketing theory
34
SpringerLink / Bücher
33
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
21
Journal of Islamic marketing : JIMA
20
Journal of marketing research : JMR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Psychology & marketing
17
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
16
Gabler Edition Wissenschaft
16
Journal of retailing and consumer services
15
Food policy : economics planning and politics of food and agriculture
14
Marketing : ZFP ; journal of research and management
14
NBER working paper series
14
International review on public and non-profit marketing
13
Springer eBook Collection
13
Energy economics
12
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of wine business research : IJWBR
12
Journal of historical research in marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
International journal of islamic marketing and branding
11
NBER Working Paper
11
Journal of Islamic marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Operations research
10
The journal of consumer marketing
10
Journal of air transport management
9
Journal of customer behaviour
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Springer eBook Collection / Business and Economics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
Discussion paper / Centre for Economic Policy Research
8
International journal of retail & distribution management
8
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Source
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ECONIS (ZBW)
2,773
EconStor
13
USB Cologne (EcoSocSci)
4
OLC EcoSci
3
RePEc
3
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1
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
2
A service ecosystem experience-based framework for sport
marketing
Tsiotsou, Rodoula H.
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 478-509
Persistent link: https://www.econbiz.de/10011657346
Saved in:
3
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
Saved in:
4
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
5
Electronic service quality and value : do consumer knowledge-related resources matter?
Barrutia, José M.
;
Gilsanz, Ainhize
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009774866
Saved in:
6
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
7
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
8
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
9
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
10
End-user contribution to logistics value co-creation : a series of exploratory studies
Bahn, Kenneth D.
;
Granzin, Kent L.
;
Tokman, Mert
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010503353
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