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Marketing food brands in Italy...
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Konsumentenverhalten
Italien
63,335
Italy
41,193
Brand management
17,731
Markenführung
17,318
Consumer behaviour
8,505
Food industry
8,361
Ernährungsindustrie
7,947
Markenimage
7,259
Brand image
7,169
Deutschland
6,390
Germany
5,440
Markenartikel
5,377
Brand
5,374
Frankreich
4,535
Großbritannien
3,922
France
3,655
Theorie
3,479
United Kingdom
3,418
Theory
3,417
EU-Staaten
2,778
Relationship marketing
2,747
EU countries
2,740
Beziehungsmarketing
2,737
USA
2,734
Schätzung
2,685
United States
2,560
Estimation
2,525
Spanien
2,346
Markenpolitik
2,199
Spain
2,187
Social Web
1,931
Social web
1,927
Innovation
1,883
Ernährungssicherung
1,860
Food security
1,853
SME
1,787
KMU
1,786
Lebensmittel
1,725
Food
1,709
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1,347
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7,000
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1,436
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4
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446
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169
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148
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130
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74
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Konferenzbeitrag
69
Aufsatzsammlung
56
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53
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29
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28
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28
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14
Bibliografie enthalten
11
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11
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8
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8
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6
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6
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5
Ratgeber
5
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5
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5
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4
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4
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German
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Italian
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French
7
Polish
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Portuguese
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Han, Heesup
25
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Grunert, Klaus G.
17
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
16
Valette-Florence, Pierre
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Dens, Nathalie
13
Grohmann, Bianca
13
Park, C. Whan
13
Romaniuk, Jenni
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Bagozzi, Richard P.
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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Springer Fachmedien Wiesbaden
11
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6
National Bureau of Economic Research
6
American Marketing Association
3
Verlag Dr. Kovač
3
Centro studi investimenti sociali
2
Chambre de commerce et d'industrie de Paris
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Osservatorio sui consumi delle famiglie
2
Robert Schuman Centre for Advanced Studies
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Ateneo de Manila University Press
1
Axel Springer AG
1
Bundesanstalt für Agrarwirtschaft
1
Centre for Research on Innovation and Competition <Manchester>
1
Christian-Albrechts-Universität zu Kiel
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Doxa Istituto per le richerche statistische e l'analisi dell'opinione pubblica
1
Dr. Hans-Joachim Köster <Firma>
1
E-St_372t Srl <Bologna>
1
Erasmus Research Institute of Management
1
European Association of Agricultural Economists
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
FAO
1
Fakta Instituttet for Markedsforskning og Meningsmåling
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft der Marktforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Journal of business research : JBR
422
The journal of product & brand management
287
The journal of brand management : an international journal
275
Journal of retailing and consumer services
265
Psychology & marketing
96
International journal of hospitality management
87
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
81
Journal of marketing communications
76
Marketing intelligence & planning
69
Journal of strategic marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of consumer studies
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Journal of the Academy of Marketing Science
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
52
SpringerLink / Bücher
52
International marketing review
51
Journal of marketing management : MM
51
Cogent business & management
49
The journal of consumer marketing
49
Journal of fashion marketing and management
48
Journal of promotion management : JPM
48
Journal of Islamic marketing
46
Journal of food products marketing
46
Journal of marketing
46
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The IUP journal of brand management : IJBRM
40
European journal of marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
8,426
EconStor
11
BASE
2
OLC EcoSci
1
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1
The coming community : the politics of alternative food networks in Southern
Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
2
Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from
Italy
Temperini, Valerio
;
Limbu, Yam
;
Jayachandran, Chinnappa …
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
Saved in:
3
An empirical investigation of brand equity : a cross-country validation analysis
Vukasović, Tina
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 251-265
Persistent link: https://www.econbiz.de/10011654416
Saved in:
4
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
5
The impact of customer education on the perception of made in
Italy
products in the agri-food sector
Pellicelli, Anna Claudia
;
Franzé, Claudia
- In:
International journal of applied behavioral economics : …
10
(
2021
)
2
,
pp. 35-52
Persistent link: https://www.econbiz.de/10012518191
Saved in:
6
The effects of spokes-characters' personalities of food products on source credibility
Kyung, Hobin
;
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10008907897
Saved in:
7
Brands, quality badges and agricultural cooperatives : how can they co-exist?
Kontogeorgos, Achilleas
- In:
The TQM journal : the international review of …
24
(
2012
)
1
,
pp. 72-82
Persistent link: https://www.econbiz.de/10009488948
Saved in:
8
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
Saved in:
9
Consumer confidence in credence attributes : the role of brand trust
Lassoued, R.
;
Hobbs, Jill E.
- In:
Food policy : economics planning and politics of food …
52
(
2015
),
pp. 99-107
Persistent link: https://www.econbiz.de/10011379228
Saved in:
10
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
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