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How to engage customers in co-creation : customers' motivations for collaborative innovation

Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326

Persistent link: https://www.econbiz.de/10011592005

Customer psychological empowerment as a critical source of customer engagement

Morrongiello, Caroline; N’Goala, Gilles; Kreziak, … - In: International studies of management and organization 47 (2017) 1, pp. 61-87

Persistent link: https://www.econbiz.de/10011657590

The role of perceived risk in engaging customer and employees for value creation in services

Srivastava, Ritu; Banerji, Diptiman; Nema, Priyanka; … - In: Vision : the journal of business perspective 28 (2024) 1, pp. 47-54

Persistent link: https://www.econbiz.de/10014634383

Game on : engaging customers and employees through gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011422826

Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104

Persistent link: https://www.econbiz.de/10013258957

Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment

An, Myoung-a; Han, Sang-Lin - In: Journal of business research : JBR 120 (2020), pp. 389-397

Persistent link: https://www.econbiz.de/10012417142

Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246

Persistent link: https://www.econbiz.de/10012257949

Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging

Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

Persistent link: https://www.econbiz.de/10012297290

The gift of co-creation : what motivates customers to participate

Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194

Persistent link: https://www.econbiz.de/10012298769

Customer engagement : the construct, antecedents, and consequences

Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10011684964

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