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Konsumentenverhalten
Advertising
17
Werbung
17
Advertising effects
13
Werbewirkung
13
Consumer behaviour
12
Social Web
7
Social web
7
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6
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Beziehungsmarketing
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Datenschutz
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Online retailing
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Online-Handel
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Relationship marketing
3
Social network
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Soziales Netzwerk
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privacy
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Advertising industry
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Advertising planning
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Advertising theory
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Jin, Hyun Seung
8
Kerr, Gayle
5
Martin, Brett
3
Drennan, Judy
2
Kelly, Louise
2
Sheehan, Ben
2
An, Soontae
1
Fazal-e-Hasan, Syed
1
Gottlieb, Udo
1
Jung, Jaemin
1
Kang, Hannah
1
Khang, Hyoungkoo
1
Kim, Hyoje Jay
1
Kitchen, Philip J.
1
Li, Zonghuo
1
Mahar, Chris
1
McColl, Rod
1
Murray, Scott D.
1
Nguyen, Han
1
Pals, Heather
1
Pontes, Nicolas
1
Pontes, Vivian
1
Schultz, Don E.
1
Sharifsamet, Seyedamir
1
Shim, Sung Wook
1
Suh, Jaebeom
1
Wang, Di
1
Yang, Wensheng
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Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
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ECONIS (ZBW)
12
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1
The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
Saved in:
2
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
3
The role of shopping orientation in variety-seeking behaviour
Murray, Scott D.
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of business research : JBR
145
(
2022
),
pp. 188-197
Persistent link: https://www.econbiz.de/10013197893
Saved in:
4
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
5
Customer service chatbots : anthromorphism and adoption
Sheehan, Ben
;
Jin, Hyun Seung
;
Gottlieb, Udo
- In:
Journal of business research : JBR
115
(
2020
),
pp. 14-24
Persistent link: https://www.econbiz.de/10012270802
Saved in:
6
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
7
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
8
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
9
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
10
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
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