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Konsumentenverhalten
Consumer behaviour
17
India
9
Indien
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Internet marketing
6
Online-Marketing
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Social web
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Dienstleistungssektor
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Online-Handel
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Segmentation
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Advertising effects
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Brand
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Brand image
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Customer integration
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Demographic
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E-commerce
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Ecological conscious consumer behaviour
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Electronic Commerce
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English
17
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Verma, Sanjeev
13
Yadav, Neha
4
Chikhalkar, Rekha D.
3
Chaudhuri, Ranjan
2
Bhattacharya, Arijit
1
Chandra, Shobhana
1
Chikhalkar, Rekha
1
Dash, Ganesh
1
Jayakrishnan, S.
1
Jha, Manoj Kumar
1
Kharat, Manoj Govind
1
Kharat, Mukesh Govind
1
Saha, Mahasweta
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Sharma, Kiran
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Singh, Vinita
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Vatnani, Rinku
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South Asian journal of management : SAJM
2
Global business review
1
Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of management concepts and philosophy : IJMCP
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
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Journal of marketing communications
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Journal of retailing and consumer services
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South Asian journal of business studies
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Vision : the journal of business perspective
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ECONIS (ZBW)
17
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1
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10
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17
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1
"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
Saved in:
2
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
3
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
4
Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of Indian culture and business …
21
(
2020
)
3
,
pp. 340-368
Persistent link: https://www.econbiz.de/10012511021
Saved in:
5
Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.
;
Chikhalkar, Rekha D.
;
Chaudhuri, Ranjan
- In:
International journal of management concepts and …
9
(
2015/2016
)
2
,
pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
Saved in:
6
An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev
- In:
International journal of Indian culture and business …
2
(
2009
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
Saved in:
7
Do consumers respond differently to advertising stimuli : an empirical study
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
16
(
2009
)
3
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003910833
Saved in:
8
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
9
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
10
Psychological interventions in promoting sustainable consumption behaviour : an empirical study
Verma, Sanjeev
- In:
International journal of business innovation and research
8
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010401039
Saved in:
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