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Konsumentenverhalten
Consumer behaviour
82,112
Bibliometrics
20,105
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19,986
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17,688
Retail trade
15,086
Theorie
11,515
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6,752
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6,333
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5,423
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5,393
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4,713
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4,702
Service quality
4,683
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4,636
Electronic Commerce
4,534
Markenartikel
4,412
Brand
4,410
E-commerce
4,364
Werbewirkung
3,720
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3,579
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Han, Heesup
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111
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98
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92
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83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
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77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Hollebeek, Linda D.
52
Walsh, Gianfranco
52
Rock, Bram de
51
Thøgersen, John
51
Vermeulen, Frederic
51
Krishna, Aradhna
50
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86
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Nomos Verlagsgesellschaft
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Peter Lang GmbH
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Schweiz / Bundesamt für Statistik
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6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
79,001
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Shopping in virtual reality : a literature review and future agenda
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
134
(
2021
),
pp. 37-58
Persistent link: https://www.econbiz.de/10012643496
Saved in:
4
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
6
The value of visual quality and service quality to augmented reality enabled mobile shopping experience
David, Alsius
;
Senn, William D.
;
Peak, Daniel A.
; …
- In:
Quality management journal : QMJ
28
(
2021
)
3
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012584868
Saved in:
7
Consumer behavior with augmented reality in retail : a review and research agenda
Lavoye, Virginie
;
Mero, Joel
;
Tarkiainen, Anssi
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10012590019
Saved in:
8
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
9
Augmented reality and the customer journey : an exploratory study
Romano, Beatrice
;
Sands, Sean
;
Pallant, Jason I.
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 354-363
Persistent link: https://www.econbiz.de/10012668466
Saved in:
10
Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh
;
Vasquez-Parraga, Arturo Z.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
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