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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Lim, Weng Marc - In: Journal of strategic marketing 25 (2017) 7, pp. 547-566
Persistent link: https://www.econbiz.de/10011855068
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Inside the sustainable consumption theoretical toolbox : critical concepts for sustainability, consumption, and marketing
Lim, Weng Marc - In: Journal of business research : JBR 78 (2017), pp. 69-80
Persistent link: https://www.econbiz.de/10011736231
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It’s time to celebrate : how can restaurateurs make special occasions even better?
Lim, Weng Marc - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 573-600
Persistent link: https://www.econbiz.de/10011349963
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Sense of virtual community and perceived critical mass in online group buying
Lim, Weng Marc - In: Journal of strategic marketing 22 (2014) 3, pp. 268-283
Persistent link: https://www.econbiz.de/10010384766
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Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences : a case of online group buying
Lim, Weng Marc - In: The journal of information systems : JIS ; a semiannual … 28 (2014) 2, pp. 287-306
Persistent link: https://www.econbiz.de/10010474830
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The antecedents and consequences of customer hedonism in hospitality services
Lim, Weng Marc - In: Journal of hospitality marketing & management 23 (2014) 5/6, pp. 626-651
Persistent link: https://www.econbiz.de/10010402055
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang; Lim, Weng Marc; Guzman, Francisco - In: Journal of business research : JBR 141 (2022), pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc; Ahmed, Pervaiz Khalid; Ali, Md. Yunus - In: Journal of business research : JBR 146 (2022), pp. 582-604
Persistent link: https://www.econbiz.de/10013271449