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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
17
Relationship marketing
17
Loyalty program
11
USA
10
United States
10
Customer satisfaction
9
Hotel industry
9
Hotellerie
9
Kundenzufriedenheit
9
Gambling
6
Glücksspiel
6
loyalty
6
Perception
5
Service quality
5
Wahrnehmung
5
Brand loyalty
4
Dienstleistungsqualität
4
Gastronomie
4
Holiday behaviour
4
Preismanagement
4
Pricing strategy
4
Restaurant industry
4
Switching behaviour
4
Urlaubsverhalten
4
Wechselverhalten
4
commitment
4
reward programs
4
Brand management
3
Bundling strategy
3
Customer participation
3
Experiment
3
Gerechtigkeit
3
Hedonic value
3
Heuristics
3
Heuristik
3
Justice
3
Leistungsbündel
3
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11
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11
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11
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English
11
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Tanford, Sarah
11
Raab, Carola
4
Baloglu, Seyhmus
3
Hwang, Eunmin
2
Kim, Yen-soon
2
Berezan, Orie
1
Dinca, Alexandra
1
Kim, Yen-Soon
1
Malek, Kristin
1
Min, Ji Hye
1
Shoemaker, Stowe
1
Shulga, Lenna
1
Zhong, Yun Ying
1
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Journal of hospitality marketing & management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of hospitality management
2
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
11
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1
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
Saved in:
2
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
3
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
4
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
Saved in:
5
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
6
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
7
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
8
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
9
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
10
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
1
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