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Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia
Nizar Fauzan; Pensri Jaroenwanit - In: Thailand and the world economy 42 (2024) 1, pp. 196-213
. The statistics have applied confirmatory factor analysis and structural equation model AMOS 28. CSR communication and each … media influencers have a positive impact on CSR communication. Correspondingly, CSR communication has a positive impact on … customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …
Persistent link: https://www.econbiz.de/10014513539
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Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia; Hazée, Simon - In: Journal of service management 33 (2022) 4/5, pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil; Schuckert, Markus - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic; Ströbel, Tim - In: Journal of service theory and practice 33 (2023) 5, pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
Persistent link: https://www.econbiz.de/10015056760
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Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR
Dunn, Katherine; Harness, David - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 886-915
Persistent link: https://www.econbiz.de/10012178449
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How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo; Hur, Won-Moo - In: International journal of bank marketing 42 (2024) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10014521082
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A model of consumer engagement in a virtual customer environment
Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
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Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238337