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Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions

Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66

Persistent link: https://www.econbiz.de/10012004777

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the … mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … questionnaires standard brand identity by "Bhattacharya and Sen", brand loyalty, brand trust and brand customer satisfaction by He et …

Persistent link: https://www.econbiz.de/10012063114

Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657

Persistent link: https://www.econbiz.de/10012120864

The formation of brand loyalty : a partial dual-factor explanation

Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249

Persistent link: https://www.econbiz.de/10011744268

Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook

Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019

Persistent link: https://www.econbiz.de/10012104159

The role of customer brand engagement and brand experience in online banking

Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041

Persistent link: https://www.econbiz.de/10011618717

Consumer-brand relationships in sports products and repurchase intention : an application of the investment model

Chiu, Weisheng; Won, Doyeon - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 243-256

Persistent link: https://www.econbiz.de/10011607882

Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection

Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794

Persistent link: https://www.econbiz.de/10011610968

Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674

Persistent link: https://www.econbiz.de/10011614281

The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia

Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498

Persistent link: https://www.econbiz.de/10011583382