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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions
Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17
, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in … negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …
Persistent link: https://www.econbiz.de/10015075444
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Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective
Toufaily, Elissar; Pons, Frank - In: Journal of retailing and consumer services 34 (2017), pp. 58-69
Persistent link: https://www.econbiz.de/10011628994
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Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien; Hu, Da-Chian; Liu, Hui-Ling - In: International journal of retail and distribution management 52 (2024) 3, pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
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Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia; Balqiah, Tengku Ezni - In: Emerging issues in economics of development, business …, (pp. 175-192). 2020
Persistent link: https://www.econbiz.de/10012419465
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de; Carneiro-da-Cunha, Julio Araujo; … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 100-121
Persistent link: https://www.econbiz.de/10014340166