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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods
Jenefa, Leena; Kadyan, Jagbir Singh; Nasir, M. Abu - 2022
Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...
Persistent link: https://www.econbiz.de/10014089319
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Let me entertain you : increasing overall store satisfaction through digital signage in retail waiting areas
Garaus, Marion; Wagner, Udo - In: Journal of retailing and consumer services 47 (2019), pp. 331-338
Persistent link: https://www.econbiz.de/10011995639
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo; Mariani, Marcello M. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
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The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda; Panggati, Ignatius Enda - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
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Social-Media-Marketingerfolg messen und analysieren
Friedrich, Martin - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009616611
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Empowering online advertisements by empowering viewers with the right to choose : the relative effectiveness of skippable video advertisements on YouTube
Pashkevich, Max; Dorai-Raj, Sundar; Kellar, Melanie; … - In: Journal of advertising research 52 (2012) 4, pp. 451-457
Persistent link: https://www.econbiz.de/10009710178
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Investigating the quality of online advertisement : a model of evaluation criteria
Tsironis, Loukas K. - In: International journal of decision sciences, risk and … 9 (2020) 4, pp. 261-284
Persistent link: https://www.econbiz.de/10012507888