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Customer commitment to luxury brands : antecedents and consequences

Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331

Persistent link: https://www.econbiz.de/10011417731

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595

Persistent link: https://www.econbiz.de/10012287983

Conceptualization and assessment of E-service quality for luxury brands

Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470

Persistent link: https://www.econbiz.de/10012208579

Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement

Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449

Persistent link: https://www.econbiz.de/10013412638

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

Persistent link: https://www.econbiz.de/10014536023