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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Online-Marketing
12,760
Internet marketing
12,752
Brand image
11,172
Markenimage
11,010
Consumer behaviour
10,494
Konsumentenverhalten
10,426
Brand management
7,988
Markenführung
7,946
Social Web
6,191
Social web
6,191
Brand
3,521
Markenartikel
3,481
Relationship marketing
3,178
Beziehungsmarketing
3,172
Werbewirkung
2,918
Advertising effects
2,913
Advertising
2,150
Online retailing
2,141
Online-Handel
2,141
Werbung
2,131
Electronic Commerce
2,115
E-commerce
2,028
Viral marketing
2,018
Virales Marketing
2,018
Marketingmanagement
1,685
Marketing management
1,675
Internet
1,147
Tourism marketing
1,015
Tourismusmarketing
1,015
Customer satisfaction
1,012
Social media
902
Website
894
Designation of origin
891
Herkunftsbezeichnung
891
Deutschland
883
social media
873
Germany
860
USA
800
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795
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Han, Heesup
10
Loureiro, Sandra Maria Correia
7
Rather, Raouf Ahmad
6
Sparks, Beverley
6
Ahn, Jiseon
5
Civelek, Mustafa Emre
5
Gil Saura, Irene
5
Usman, Osly
5
Wong, IpKin Anthony
5
Bilgihan, Anil
4
Chahal, Hardeep
4
Chua, Bee-Lia
4
Ha, Hong Youl
4
Huber, Frank
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Liu, Chih-Hsing
4
Paul, Justin
4
So, Kevin Kam Fung
4
Sreejesh, S.
4
Yu, Jongsik
4
Alnawas, Ibrahim
3
Assaker, Guy
3
Balaji, M. S.
3
Bang, Nguyen
3
Barrio-García, Salvador del
3
Bradley, Graham L.
3
Büttner, Miriam
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fatma, Mobin
3
Fazal-e-Hasan, Syed
3
Frank, Björn
3
Fuentes-Blasco, María
3
Jang, Soocheong
3
Johnson, Lester W.
3
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Information Resources Management Association
2
Ernst-Moritz-Arndt-Universität Greifswald
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of retailing and consumer services
51
Journal of business research : JBR
36
International journal of hospitality management
32
Journal of hospitality marketing & management
22
Journal of travel and tourism marketing
21
The journal of brand management : an international journal
21
Tourism management : research, policies, practice
16
Asia Pacific journal of marketing and logistics
14
International journal of contemporary hospitality management
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of product & brand management
13
Cogent business & management
11
International journal of internet marketing and advertising : IJIMA
11
Journal of strategic marketing
11
Journal of vacation marketing
9
Psychology & marketing
9
Journal of Islamic marketing
8
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
8
Services marketing quarterly
8
International journal of retail and distribution management
7
Journal of internet commerce
7
Service business
7
The journal of services marketing
7
The service industries journal
7
Global business review
6
Journal of marketing communications
6
Pakistan journal of commerce and social sciences
6
European journal of marketing : EJM
5
International journal of business information systems : IJBIS
5
Inventi impact: retailing & consumer services
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Nepalese journal of economics : a publication of Uniglobe College
5
Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Administrative Sciences : open access journal
4
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ECONIS (ZBW)
1,004
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1
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
Saved in:
2
Measuring consumer perception of overall brand equity drivers for m-payments
Sankaran, Raja
;
Chakraborty, Shibashish
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 130-157
Persistent link: https://www.econbiz.de/10013532423
Saved in:
3
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma
;
Coelho, Arnaldo
;
Bairrada, Cristela Maia
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Saved in:
4
Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra
;
Ishak, Asmai
-
2022
Persistent link: https://www.econbiz.de/10012887806
Saved in:
5
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
6
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
7
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
8
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
9
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
10
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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