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~subject:"Lieferantenmanagement"
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B2B market segmentation : a sy...
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Lieferantenmanagement
Denmark
16
Dänemark
12
B-to-B-Marketing
9
Business-to-business marketing
9
Innovation
8
Supplier relationship management
8
Bibliometrics
6
Bibliometrie
6
Forschungskooperation
6
Relationship marketing
6
Research collaboration
6
Beziehungsmarketing
5
Market segmentation
5
Organizational change
5
Business network
4
Collaboration
4
Consumer behaviour
4
Konsumentenverhalten
4
Marktsegmentierung
4
Organisatorischer Wandel
4
Unternehmensnetzwerk
4
B2B marketing
3
Benchmarking
3
Beschaffung
3
Emerging economies
3
Innovation management
3
Innovationsmanagement
3
KMU
3
Knowledge management
3
Lean Management
3
Lean management
3
Lean production
3
Procurement
3
Research
3
SME
3
Schwellenländer
3
USA
3
United States
3
Wissensmanagement
3
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English
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Mora Cortez, Roberto
8
Johnston, Wesley J.
3
Cabanelas, Pablo
1
Charterina, Jon
1
Ehret, Michael
1
Ghosh Dastidar, Ayan
1
Gilliland, David I.
1
Hidalgo, Pedro
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Johnston, Wsley J.
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Lecaros, Roberto
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
2
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
3
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
4
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
5
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
6
Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto
;
Cabanelas, Pablo
;
Charterina, Jon
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
Saved in:
7
Developing a global B2B strategy for products and services management : practical guidance from the field
Mora Cortez, Roberto
;
Lecaros, Roberto
- In:
The journal of business & industrial marketing
39
(
2024
)
9
,
pp. 1922-1927
Persistent link: https://www.econbiz.de/10015084136
Saved in:
8
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
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