Narrow search
Showing 1 - 10 of 964
Cover Image
Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
Cover Image
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Cover Image
Luxury brands in the digital age : the trust factor
Wu, Meng-Shan; Chen, Cheng-hao; Chaney, Isabella - In: Luxury marketing : a challenge for theory and practice, (pp. 207-219). 2013
Persistent link: https://www.econbiz.de/10009667675
Cover Image
What women want : creation of a luxury brand
Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Cover Image
Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Cover Image
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Cover Image
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella; Martín-Consuegra, David; Estelami, Hooman - In: Electronic commerce research 16 (2016) 3, pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Cover Image
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana - In: Handbook of research on effective marketing in …, (pp. 315-324). 2014
Persistent link: https://www.econbiz.de/10010403471
Cover Image
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy; Nsouli, Nour Zakaria - In: Journal of fashion marketing and management 26 (2022) 2, pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Cover Image
Engaging luxury brand consumers on social media
Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10013165321