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The study of service innovatio...
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Subject
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Markenartikel
Innovation
88,554
Beziehungsmarketing
25,166
Relationship marketing
25,138
Führungsstil
20,993
Innovationsmanagement
20,591
Leadership style
20,469
Innovation management
19,927
Konsumentenverhalten
19,147
Consumer behaviour
19,128
Markenführung
17,004
Brand management
16,982
Theorie
13,881
Customer satisfaction
13,746
Kundenzufriedenheit
13,610
Theory
13,579
innovation
12,968
Dienstleistungssektor
12,306
Deutschland
11,308
Service industry
11,281
Markenimage
10,850
Brand image
10,635
Germany
10,009
Technischer Fortschritt
9,931
Technological change
9,243
USA
8,492
Service quality
8,332
Dienstleistungsqualität
8,314
United States
8,186
Technologiepolitik
6,773
Technology policy
6,676
Welt
6,022
World
5,942
Unternehmenserfolg
5,856
Brand
5,749
Firm performance
5,744
SME
5,543
KMU
5,509
Führungskräfte
5,336
China
5,331
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Online availability
All
Undetermined
2,496
Free
915
Type of publication
All
Article
4,197
Book / Working Paper
1,555
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,679
Aufsatz in Zeitschrift
3,679
Aufsatz im Buch
480
Book section
480
Hochschulschrift
201
Graue Literatur
173
Non-commercial literature
173
Thesis
156
Working Paper
133
Arbeitspapier
131
Collection of articles of several authors
92
Sammelwerk
92
Aufsatzsammlung
61
Reprint
50
Conference paper
48
Konferenzbeitrag
48
Case study
44
Fallstudie
44
Bibliografie enthalten
30
Bibliography included
30
Konferenzschrift
27
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Dissertation u.a. Prüfungsschriften
5
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
Mehrbändiges Werk
4
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4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
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3
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English
5,186
German
561
French
8
Undetermined
8
Polish
3
Swedish
2
Russian
1
Spanish
1
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Author
All
Keller, Kevin Lane
25
De Chernatony, Leslie
23
Fournier, Susan
23
Phau, Ian
21
Sattler, Henrik
21
Baumgarth, Carsten
20
Burmann, Christoph
20
Dawes, John
20
Esch, Franz-Rudolf
20
Bruhn, Manfred
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Fetscherin, Marc
16
Huber, Frank
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sharp, Byron
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Romaniuk, Jenni
13
Steenkamp, Jan-Benedict E. M.
13
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Veloutsou, Cleopatra
12
Gunasti, Kunter
11
Schmidt, Holger J.
11
Trinh, Giang
11
Zarantonello, Lia
11
Aaker, Jennifer
10
Christodoulides, George
10
Ekinci, Yuksel
10
Khamitov, Mansur
10
MacInnis, Deborah J.
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Wheeler, Alina
10
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Institution
All
Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Advanced Institute of Management Research <London>
1
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
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Published in...
All
The journal of brand management : an international journal
253
Journal of business research : JBR
250
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
62
Psychology & marketing
55
SpringerLink / Bücher
50
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of strategic marketing
40
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
33
The journal of consumer marketing
32
Journal of marketing
30
International journal of hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of international consumer marketing
28
Journal of the Academy of Marketing Science
28
European journal of marketing
27
Brands and branding
26
Business horizons
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of promotion management : innovations in planning and applied research
25
Cogent business & management
24
Journal of marketing management : MM
24
Marketing : ZFP ; journal of research and management
24
The IUP journal of brand management : IJBRM
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International marketing review
23
Journal of global marketing
23
International journal of advertising : the review of marketing communications
22
International journal of market research
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
Journal of retailing
20
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Source
All
ECONIS (ZBW)
5,709
USB Cologne (EcoSocSci)
44
EconStor
3
USB Cologne (business full texts)
1
BASE
1
OLC EcoSci
1
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1
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1
How does brand innovativeness affect brand
loyalty
?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
2
Do perceived CSR initiatives enhance customer preference and
loyalty
in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
3
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
4
When does
customization
improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
6
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
7
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
8
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
9
Satisfaction and
loyalty
from shopping mall experience and brand personality
Kim, Ji Wan
;
Lee, Freddy
;
Suh, Yong Gu
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010520734
Saved in:
10
Impact of online flow on brand experience and
loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
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