//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A field research to identify p...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
81,928
Konsumentenverhalten
79,449
Türkei
20,796
Turkey
16,367
Internationale Staatsschulden
13,140
International sovereign debt
13,080
Theorie
12,830
Theory
12,628
Persönlichkeitspsychologie
12,619
Personality psychology
12,341
Relationship marketing
8,966
Beziehungsmarketing
8,930
Brand management
7,572
Markenführung
7,529
Brand image
6,733
USA
6,694
Markenimage
6,693
United States
6,364
Deutschland
5,990
Customer satisfaction
5,716
Kundenzufriedenheit
5,553
Germany
5,495
Online-Handel
5,455
Online retailing
5,444
Social Web
4,886
Social web
4,884
Meinung
4,696
Opinion
4,674
Service quality
4,499
Online-Marketing
4,462
Internet marketing
4,453
Dienstleistungsqualität
4,451
Experiment
4,297
Öffentliche Schulden
4,269
Brand
4,263
Einzelhandel
4,149
Retail trade
4,106
Public debt
4,018
Emotion
3,762
more ...
less ...
Online availability
All
Undetermined
2,039
Free
635
Type of publication
All
Article
3,437
Book / Working Paper
813
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,167
Aufsatz in Zeitschrift
3,167
Aufsatz im Buch
260
Book section
260
Graue Literatur
149
Non-commercial literature
149
Hochschulschrift
130
Working Paper
119
Arbeitspapier
112
Thesis
99
Conference paper
40
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
27
Sammelwerk
27
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
10
Case study
9
Fallstudie
9
Dissertation u.a. Prüfungsschriften
8
Konferenzschrift
7
Conference proceedings
4
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Sammlung
3
Festschrift
2
Interview
2
Lehrbuch
2
Amtsdruckschrift
1
Beispielsammlung
1
Doctoral Thesis
1
Fallstudiensammlung
1
Government document
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Ratgeber
1
Statistik
1
more ...
less ...
Language
All
English
4,014
German
224
French
7
Undetermined
4
Polish
3
Arabic
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
17
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
more ...
less ...
Institution
All
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
228
The journal of brand management : an international journal
189
The journal of product & brand management
171
Journal of retailing and consumer services
147
Psychology & marketing
64
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
Journal of international marketing
19
Journal of marketing management : MM
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Global business review
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,222
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
Showing
1
-
10
of
4,252
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Motives of the self and brand hate
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
Saved in:
2
The young luxury consumer in Qatar
Farrag, Dalia Abdel Rahman
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011806314
Saved in:
3
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
4
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
Saved in:
5
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
6
Dynamische Aspekte in Markenwahlmodellen
Baumgartner, Bernhard
-
2000
Persistent link: https://www.econbiz.de/10001455389
Saved in:
7
Measuring changes in brand choice behavior
Baumgartner, Bernhard
- In:
Schmalenbach business review : sbr
55
(
2003
)
3
,
pp. 242-256
Persistent link: https://www.econbiz.de/10001770505
Saved in:
8
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
9
Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
Saved in:
10
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->