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~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Bibliografie"
~type_genre:"Handbook"
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Markenführung
Marketing management
Consumer behaviour
87
Konsumentenverhalten
87
Verbraucherverhalten
45
Deutschland
30
Germany
29
Theorie
24
Theory
24
Brand management
23
Markenartikel
21
Brand
19
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16
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16
Marketingmanagement
15
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14
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13
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13
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11
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11
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11
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11
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11
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Bibliografie
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7,952
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7,952
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860
Book section
860
Hochschulschrift
381
Graue Literatur
313
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313
Thesis
302
Arbeitspapier
204
Working Paper
204
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192
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192
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137
Conference paper
92
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92
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88
Fallstudie
88
Bibliografie enthalten
76
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76
Reprint
74
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69
Lehrbuch
45
Textbook
42
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34
Ratgeber
27
Guidebook
25
Handbuch
24
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
10
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10
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9
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Hippner, Hajo
4
Wilde, Klaus D.
4
Esch, Franz-Rudolf
3
Diamantopoulos, Adamantios
2
Fritz, Wolfgang
2
Hackley, Christopher E.
2
Held, Dirk
2
Hildebrandt, Lutz
2
Pauwels-Delassus, Véronique
2
Scheier, Christian
2
Wheeler, Alina
2
Zarantonello, Lia
2
Backhaus, Klaus
1
Baetzgen, Andreas
1
Bauer, András
1
Baumgarth, Carsten
1
Bodet, Guillaume
1
Boltz, Dirk-Mario
1
Bouchet, Patrick
1
Bruhn, Manfred
1
Griese, Kai-Michael
1
Hillairet, Dieter
1
Jolly, Adam
1
Kaufmann, Hans Rüdiger
1
Kaufmann, Hans-Ruediger
1
Miller, Jon
1
Muir, David
1
Murray, Brian H.
1
Ranfagni, Silvia
1
Schmitt, Bernd
1
Schönberger, Angela
1
Seeger, Harald
1
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1
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1
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1
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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1
Springer Fachmedien Wiesbaden
1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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1
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Haufe Wirtschafts-Sachbuch
1
Routledge sports marketing
1
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1
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ECONIS (ZBW)
33
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1
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
2
Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia
-
2012
Persistent link: https://www.econbiz.de/10010362354
Saved in:
3
Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
-
2007
Persistent link: https://www.econbiz.de/10003460711
Saved in:
4
The handbook of European
brand
rights management : how to develop, manage and protect your trademarks, domains, design and copyrights
Jolly, Adam
-
2011
Persistent link: https://www.econbiz.de/10009260240
Saved in:
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
2005
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002570369
Saved in:
6
Effizienz in der Markenführung
Boltz, Dirk-Mario
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10002345798
Saved in:
7
The business of brands
Miller, Jon
;
Muir, David
-
2004
Persistent link: https://www.econbiz.de/10002100237
Saved in:
8
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10002411189
Saved in:
9
Designing
brand
identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10001713028
Saved in:
10
Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela
(
ed.
);
Stilcken, Rudolf
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001607576
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