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~subject:"Markenführung"
~subject:"United States"
~type:"article"
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Markenführung
United States
Consumer behaviour
54,302
Konsumentenverhalten
54,239
Brand management
7,431
Beziehungsmarketing
7,361
Relationship marketing
7,357
Markenartikel
6,129
Brand image
6,128
Markenimage
6,127
Brand
5,673
Customer satisfaction
4,768
Kundenzufriedenheit
4,764
Theory
4,471
Theorie
4,467
Online-Handel
4,356
Online retailing
4,351
Social Web
4,057
Social web
4,056
USA
4,002
Youth
3,822
Internet marketing
3,806
Online-Marketing
3,803
Dienstleistungsqualität
3,799
Service quality
3,799
Jugendliche
3,753
Einzelhandel
3,272
Retail trade
3,267
Werbewirkung
2,988
Advertising effects
2,987
E-commerce
2,724
Electronic Commerce
2,709
Emotion
2,706
Virales Marketing
2,348
Experiment
2,347
Viral marketing
2,347
Advertising
2,343
Werbung
2,320
Confidence
2,084
Vertrauen
2,081
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Undetermined
5,051
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665
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Book / Working Paper
3,726
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20
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10,150
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Han, Heesup
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
30
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Goldsmith, Ronald E.
15
Ko, Yong Jae
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Kemp, Elyria
13
Park, C. Whan
13
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Journal of business research : JBR
512
The journal of brand management : an international journal
341
Journal of retailing and consumer services
335
The journal of product & brand management
317
Journal of consumer research : JCR ; an interdisciplinary bimonthly
165
Psychology & marketing
160
International journal of hospitality management
130
Journal of fashion marketing and management
120
European journal of marketing : EJM
106
Asia Pacific journal of marketing and logistics
100
Journal of international consumer marketing
89
International journal of consumer studies
87
Journal of marketing communications
86
The journal of consumer marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of marketing
77
Marketing intelligence & planning
77
Journal of the Academy of Marketing Science
76
Journal of strategic marketing
70
International journal of retail & distribution management
68
Journal of marketing management : MM
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
International journal of advertising : the review of marketing communications
59
Journal of global marketing
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
International marketing review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of advertising research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
49
American journal of agricultural economics
48
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of travel and tourism marketing
48
The American economic review
48
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ECONIS (ZBW)
11,212
RePEc
5
Showing
1
-
10
of
11,217
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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