//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
United States
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenartikel
9,114
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
more ...
less ...
Online availability
All
Undetermined
5,559
Free
2,243
Type of publication
All
Article
11,217
Book / Working Paper
3,726
Journal
20
Type of publication (narrower categories)
All
Article in journal
10,201
Aufsatz in Zeitschrift
10,201
Graue Literatur
1,298
Non-commercial literature
1,298
Arbeitspapier
1,090
Working Paper
1,090
Aufsatz im Buch
968
Book section
968
Hochschulschrift
371
Thesis
298
Collection of articles of several authors
184
Sammelwerk
184
Aufsatzsammlung
121
Conference paper
99
Konferenzbeitrag
99
Case study
86
Fallstudie
86
Reprint
82
Collection of articles written by one author
64
Sammlung
64
Konferenzschrift
54
Lehrbuch
51
Textbook
47
Amtsdruckschrift
37
Government document
37
Conference proceedings
27
Ratgeber
22
Guidebook
21
Bibliografie enthalten
20
Bibliography included
20
Bibliographie
18
Systematic review
18
Übersichtsarbeit
18
Handbook
17
Handbuch
17
Bibliografie
15
Glossar enthalten
13
Glossary included
13
Mehrbändiges Werk
7
Multi-volume publication
7
more ...
less ...
Language
All
English
14,287
German
658
French
19
Undetermined
6
Polish
4
Portuguese
2
Russian
2
Spanish
2
Swedish
2
Italian
1
more ...
less ...
Author
All
Phau, Ian
37
Han, Heesup
35
Keller, Kevin Lane
35
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
Levine, Phillip B.
25
De Chernatony, Leslie
24
Grossman, Michael
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Dawes, John
22
Fournier, Susan
22
Esch, Franz-Rudolf
21
Bronnenberg, Bart J.
20
Chaloupka, Frank J.
20
Guzman, Francisco
20
Lusk, Jayson L.
20
MacInnis, Deborah J.
20
Veloutsou, Cleopatra
20
Bauer, Hans H.
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Kearney, Melissa Schettini
19
Khan, Imran
19
Tekin, Erdal
19
Wiedmann, Klaus-Peter
19
Fetscherin, Marc
18
Huber, Frank
18
Jang, Soocheong
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Currie, Janet M.
17
Dubé, Jean-Pierre
17
Fitzsimons, Gavan J.
17
Kaestner, Robert
17
more ...
less ...
Institution
All
National Bureau of Economic Research
92
Springer Fachmedien Wiesbaden
20
American Marketing Association
12
Information Resources Management Association
9
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Friedrich-Schiller-Universität Jena
4
Haufe-Lexware GmbH & Co. KG
4
Russell Sage Foundation
4
USA / Bureau of Foreign and Domestic Commerce
4
Chambre de commerce et d'industrie de Paris
3
Edward Elgar Publishing
3
IGI Global
3
OECD
3
USA / Congress / House of Representatives / Select Committee on Children, Youth, and Families
3
USA / General Accounting Office
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Erasmus Research Institute of Management
2
Federal Reserve Bank of New York
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Goethe-Universität Frankfurt am Main
2
Helmut-Schmidt-Universität
2
INSEAD
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
USA / Congress / Senate / Committee on Finance
2
University of Oxford / Institute of Economics and Statistics
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Political Science
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Sociological Association
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
more ...
less ...
Published in...
All
Journal of business research : JBR
513
Working paper / National Bureau of Economic Research, Inc.
409
The journal of brand management : an international journal
352
Journal of retailing and consumer services
336
The journal of product & brand management
321
Journal of consumer research : JCR ; an interdisciplinary bimonthly
165
Psychology & marketing
161
International journal of hospitality management
130
Journal of fashion marketing and management
123
European journal of marketing : EJM
109
Asia Pacific journal of marketing and logistics
100
NBER working paper series
92
Journal of international consumer marketing
89
International journal of consumer studies
87
Journal of marketing communications
86
The journal of consumer marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
SpringerLink / Bücher
78
Journal of marketing
77
Marketing intelligence & planning
77
Journal of the Academy of Marketing Science
76
Journal of strategic marketing
71
International journal of retail & distribution management
69
Journal of marketing management : MM
67
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of global marketing
59
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International marketing review
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of advertising research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
49
Industrial marketing management : the international journal for industrial and high-tech firms
49
more ...
less ...
Source
All
ECONIS (ZBW)
14,908
USB Cologne (EcoSocSci)
46
RePEc
6
BASE
2
USB Cologne (business full texts)
1
Showing
1
-
10
of
14,963
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->