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~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Consumer behaviour
49,192
Konsumentenverhalten
49,189
Relationship marketing
6,892
Beziehungsmarketing
6,891
Brand management
6,720
Brand image
5,764
Markenimage
5,764
Brand
4,710
Customer satisfaction
4,641
Kundenzufriedenheit
4,640
Markenartikel
4,618
Online retailing
4,058
Online-Handel
4,058
Theory
3,835
Theorie
3,829
Social Web
3,750
Social web
3,750
Dienstleistungsqualität
3,700
Service quality
3,700
USA
3,643
United States
3,635
Internet marketing
3,595
Online-Marketing
3,593
Youth
3,316
Jugendliche
3,279
Einzelhandel
3,048
Retail trade
3,048
Advertising effects
2,827
Werbewirkung
2,827
Emotion
2,586
E-commerce
2,511
Electronic Commerce
2,498
Experiment
2,278
Viral marketing
2,263
Virales Marketing
2,263
Advertising
2,227
Werbung
2,194
Confidence
1,965
Vertrauen
1,962
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Online availability
All
Undetermined
4,200
Free
591
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Article
6,682
Book / Working Paper
38
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
6,720
Aufsatz im Buch
672
Book section
672
Hochschulschrift
208
Graue Literatur
180
Non-commercial literature
180
Thesis
160
Arbeitspapier
125
Working Paper
125
Collection of articles of several authors
111
Sammelwerk
111
Aufsatzsammlung
81
Conference paper
80
Konferenzbeitrag
80
Reprint
66
Case study
56
Fallstudie
56
Konferenzschrift
38
Conference proceedings
19
Handbook
16
Handbuch
16
Ratgeber
15
Guidebook
14
Lehrbuch
13
Textbook
10
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
7
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Festschrift
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
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3
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English
6,651
German
67
French
1
Russian
1
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Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Hollebeek, Linda D.
17
Keller, Kevin Lane
17
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Fetscherin, Marc
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Casidy, Riza
12
Foroudi, Pantea
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Merrilees, Bill
12
Park, Jungkun
12
Septianto, Felix
12
Steenkamp, Jan-Benedict E. M.
12
Bagozzi, Richard P.
11
Dawes, John
11
Ilicic, Jasmina
11
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All
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
448
The journal of brand management : an international journal
343
The journal of product & brand management
312
Journal of retailing and consumer services
264
Psychology & marketing
96
European journal of marketing : EJM
94
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
68
Journal of fashion marketing and management
62
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
58
Journal of marketing management : MM
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Marketing letters : a journal of research in marketing
53
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
38
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
6,720
Showing
1
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10
of
6,720
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
10
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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