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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2013 - 2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
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Contemporary case studies on fashion production, marketing and operations
Chow, Pui-Sze (ed.); Chiu, Chun-Hung (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011775198
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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The temporary store : a new marketing tool for fashion brands
Surchi, Micaela - In: Journal of fashion marketing and management 15 (2011) 2, pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
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The evolution of a luxury brand : the case of Prada
Moore, Christopher M.; Doyle, Stephen A. - In: International journal of retail & distribution management 38 (2010) 11/12, pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
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Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van; Broos, Maaike - In: Brands : interdisciplinary perspectives, (pp. 145-166). 2015
Persistent link: https://www.econbiz.de/10010477897
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Fashion branding and communication : core strategies of European luxury brands
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2017
brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of … branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish …
Persistent link: https://www.econbiz.de/10012430356
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Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi; Foroudi, Pantea; Imani, Saheb - In: Building corporate identity, image and reputation in …, (pp. 307-346). 2022
Persistent link: https://www.econbiz.de/10012609402