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~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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Markenführung
Consumer behaviour
429
Konsumentenverhalten
429
Verbraucherverhalten
136
Theorie
106
Theory
106
Markenartikel
83
Deutschland
80
Germany
80
Brand
76
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73
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69
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68
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65
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65
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64
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43
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41
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37
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37
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35
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32
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30
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30
Markenimage
28
Markenpolitik
26
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25
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22
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22
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21
Clothing industry
21
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21
Welt
20
World
20
Advertising
18
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18
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18
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18
Strategisches Management
18
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18
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33
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32
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Fallstudie
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6,779
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6,779
Aufsatz im Buch
672
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672
Hochschulschrift
208
Graue Literatur
180
Non-commercial literature
180
Thesis
160
Arbeitspapier
126
Working Paper
126
Collection of articles of several authors
111
Sammelwerk
111
Aufsatzsammlung
82
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80
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80
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66
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56
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38
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19
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16
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16
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15
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14
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13
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8
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8
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7
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4
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4
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4
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4
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4
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4
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4
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4
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4
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English
46
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19
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Esch, Franz-Rudolf
3
Wheeler, Alina
3
Kapferer, Jean-Noël
2
Melewar, T. C.
2
Miller, Adan
2
Winter, Kai
2
Alsem, Karel Jan
1
Arnezeder, Christina
1
Aroop Mukherjee
1
Ashton, Ann Suwaree
1
Auer, Daniel
1
Balderjahn, Ingo
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Bjerre, Mogens
1
Broos, Maaike
1
Bühler, André
1
Cedrola, Elena
1
Chiu, Chun-Hung
1
Chow, Pui-Sze
1
Danaher, Peter J.
1
Dennis, Charles
1
Desmond, John
1
Doyle, Stephen A.
1
El Haoussine, Youssef
1
Elliott, Richard
1
Foroudi, Pantea
1
Fries, Andreas
1
Galle, Melanie
1
Gerzema, John
1
Giroux, Marilyn
1
Glynn, Mark S.
1
Guercini, Simone
1
Gutjahr, Gert
1
Hamer, Hans H.
1
Hartley, Kate
1
Hartnagel, Andreas
1
Heding, Tilde
1
Huber, Frank
1
Imani, Saheb
1
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Books on Demand GmbH <Norderstedt>
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
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Cases on branding strategies and product development : successes and pitfalls
6
Best practice der Markenführung
3
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Contributions to management science
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Edition Kulturwissenschaft
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of vacation marketing : an international journal
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Marketing management : a cultural perspective
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Online Plus
1
Palgrave Pivot
1
Palgrave studies in practice: global fashion brand management
1
Premier reference source
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Wirtschaftswissenschaften
1
Springer series in fashion business
1
Strategisches Marketingmanagement
1
Strong brands, strong relationships
1
The journal of brand management : an international journal
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
65
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1
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1
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
2
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
3
Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
Saved in:
4
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Saved in:
5
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
6
The evolution of a luxury
brand
: the case of Prada
Moore, Christopher M.
;
Doyle, Stephen A.
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
The temporary store : a new marketing tool for
fashion
brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
Saved in:
9
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand
image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
10
Contemporary case studies on
fashion
production, marketing and operations
Chow, Pui-Sze
(
ed.
);
Chiu, Chun-Hung
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011775198
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