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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
79,134
Consumer behaviour
78,701
Australien
51,208
Australia
42,182
Informationstechnik
23,006
Information technology
20,432
Internet
19,762
Theorie
14,115
Theory
13,857
USA
9,826
United States
9,305
Beziehungsmarketing
9,295
Relationship marketing
9,284
Electronic Commerce
9,172
E-commerce
8,551
Deutschland
8,341
Brand management
7,494
Germany
7,375
Markenimage
6,569
Brand image
6,544
Online-Handel
6,279
Online retailing
6,262
Social Web
6,218
Social web
6,213
Kundenzufriedenheit
5,576
Customer satisfaction
5,575
Welt
5,401
World
5,323
Online-Marketing
5,293
Internet marketing
5,280
Wissensgesellschaft
5,226
Knowledge society
5,174
Dienstleistungsqualität
4,703
Service quality
4,693
Einzelhandel
4,404
Großbritannien
4,316
Retail trade
4,306
Schätzung
4,306
Brand
4,250
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1,102
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1,209
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Kunkel, Thilo
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bauer, Hans H.
12
Burmann, Christoph
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Information Resources Management Association
7
American Marketing Association
3
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3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
413
The journal of product & brand management
286
The journal of brand management : an international journal
276
Journal of retailing and consumer services
251
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
80
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
50
International marketing review
49
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of contemporary hospitality management
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
7,493
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2
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1
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
2
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
Saved in:
3
Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin
;
Thong, James Y. L.
;
Venkatesh, Viswanath
- In:
Information systems research : ISR
25
(
2014
)
4
,
pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Saved in:
4
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
5
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
6
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
7
Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood
;
Baker, Derek
;
Villano, Renato Andrin
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 242-252
Persistent link: https://www.econbiz.de/10012025966
Saved in:
8
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
9
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from
Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
10
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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