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Markenführung
Marketing
31,285
Marketingmanagement
3,735
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3,497
Verkauf
3,469
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3,148
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2,735
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931
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892
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854
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Brand management
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762
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761
Agricultural and Food Policy
729
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Botzenhardt, Florian
7
Bronnenberg, Bart J.
7
Melewar, T. C.
7
Pätzmann, Jens
6
Teichmann, Julia
6
Adeola, Ogechi
5
Esch, Franz-Rudolf
5
Foroudi, Pantea
5
Kirchgeorg, Manfred
5
Wheeler, Alina
5
Wiedmann, Klaus-Peter
5
Ferdinand, Hans-Michael
4
Hinson, Robert
4
Häusel, Hans-Georg
4
Nufer, Gerd
4
Pätzmann, Jens U.
4
Sakkthivel, A. M.
4
Wooliscroft, Ben
4
Bosah, Genevieve
3
Brooksworth, Frederica
3
Conejo, Francisco
3
Dubé, Jean-Pierre
3
Fill, Chris
3
Frey, Ulrich Dirk
3
Fähnle, Sabrina
3
Gringarten, Hagai
3
Hu, Zuohao
3
Kavaratzis, Mihalis
3
Keller, Kevin Lane
3
Kitchen, Philip J.
3
Levy, Sidney J.
3
Maiwald, Anna
3
Meffert, Heribert
3
Mogaji, Emmanuel
3
Morais, Robert J.
3
Mutum, Dilip S.
3
Newton, Lucy A.
3
Palinkas, Tami
3
Perrey, Jesko
3
Rempel, Jan Eric
3
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American Marketing Association
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Fachhochschule Reutlingen / European School of Business
3
NetLibrary, Inc
3
De Gruyter Oldenbourg
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Edward Elgar Publishing
1
European Travel Commission
1
Friedrich-Schiller-Universität Jena
1
Haufe-Lexware GmbH & Co. KG
1
Logos Verlag Berlin
1
Palgrave Macmillan <Firma>
1
Rossijskij Gosudarstvennyj Torgovo-Ėkonomičeskij Universitet / Saratovskij Institut (Filial)
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tectum Verlag
1
Universität Hannover / Institut für Marketing & Management
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy Razvitija Marketingovoj Dejatelʹnosti v Rossii <2007, Saratow>
1
Walter de Gruyter Inc.
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
World Tourism Organization
1
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SpringerLink / Bücher
19
Journal of business research : JBR
15
The journal of product & brand management
10
Springer eBook Collection
8
Journal of strategic marketing
7
Business history
6
Markenbrand
6
Springer eBook Collection / Business and Economics
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
5
Palgrave Studies of Marketing in Emerging Economies
5
Qualitative market research : an international journal
5
The brand challenge : adapting branding to sectorial imperatives
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Routledge studies in marketing
4
The journal of brand management : an international journal
4
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Asia-Pacific journal of business administration
3
Business horizons
3
EBSCOhost eBook Collection
3
EconStor Open Access Articles
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Global journal of business research : GJBR
3
Journal of Islamic marketing : JIMA
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Journal of nonprofit & public sector marketing
3
Journal of open innovation : technology, market, and complexity
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing intelligence & planning
3
Marketing theory
3
Premier reference source
3
Routledge advances in management and business studies
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Source
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ECONIS (ZBW)
768
EconStor
6
USB Cologne (EcoSocSci)
4
RePEc
3
Showing
1
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781
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Nonprofit organizations' dialogic use of social media : principles and practice
Li, Yannan
;
Voida, Amy
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014514744
Saved in:
3
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
4
What makes strategy making across the sales-
marketing
interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
5
Operational process stages of brand alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju
;
Lee, Tzong-ru
;
Yen, Szu-Wei
;
Hilletofth, Per
- In:
European business review : EBR ; the official journal …
27
(
2015
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
Saved in:
6
Employer brand management as boundary-work : a grounded theory analysis of employer brand managers' narrative accounts
Edlinger, Gabriela
- In:
Human resource management journal
25
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011440316
Saved in:
7
Conceptualizing the brand in social media community : the five sources model
Davis, Robert
;
Piven, Inna
;
Breazeale, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
Saved in:
8
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
9
Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda
;
Patro, Sanjay
;
Chaudhry, Harish
- In:
Journal of advances in management research : JAMR
19
(
2022
)
1
,
pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
Saved in:
10
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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