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Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart; Iglesias, Oriol; Rodrigues, Clarinda - In: Journal of business research : JBR 96 (2019), pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: Advances in corporate branding, (pp. 148-174). 2017
Persistent link: https://www.econbiz.de/10011585002
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas; Iglesias, Oriol - 2016
Persistent link: https://www.econbiz.de/10011536767
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
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"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart; Lim, Ming; Iglesias, Oriol - In: The journal of brand management : an international journal 25 (2018) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
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Special issue: "Brands that do Good"
Roper, Stuart (ed.); Lim, Ming (ed.); Iglesias, Oriol (ed.) - Global Brand Conference <11., 2016, Bradford> - 2018
Persistent link: https://www.econbiz.de/10011874896